Zulfiqar M.
GA4 & GTM Expert | Datalayer Expert | Ecommerce & Conversion Tracking
I design custom DataLayers and deploy bulletproof GA4 & GTM configurations so your marketing data is 100% accurate. Top-Rated Digital Analytics Consultant | GA4 & GTM Implementation Expert | 70+ Ecommerce Tracking Projects Delivered I help businesses capture clean, reliable digital data through precise GA4 & GTM implementations. With 10+ years in digital analytics and a proven track record with Fortune 500 companies and global brands, I ensure your data foundation is solid — so every marketing and product decision is backed by truth, not guesswork. ✅ Core Expertise Server-Side Tagging & Privacy: Google Tag Manager (Server-Side), Meta Conversions API (CAPI), Google Consent Mode v2, and First-Party Cookie restoration. DataLayer Architecture: Custom schema design for e-commerce, user-id stitching, and seamless dynamic variable tracking. E-commerce & Funnel Analytics: Deep integrations for Shopify, WooCommerce, and custom web applications to map the entire user journey. Google Analytics 4 & Tag Manager → Advanced setups, GA4 migrations, event tracking, DataLayer design, 180+ custom dimensions implemented. Data Visualization → Google Looker Studio (Data Studio), custom dashboards, automated reporting. 🏆 Notable Clients & Projects Rent-A-Center (US) → GA360 + GTM tagging strategy, 180+ custom dimensions, non-standard ecommerce checkout tracking. Office Brands (AU/NZ) → Multi-store ecommerce GA setup & migration. David’s Bridal (US), Philip Morris (UAE), Follett Higher Education (US) → Complex analytics & CX implementations. 50+ successful GA4 implementations for ecommerce brands on Upwork. 💬 What Clients Say “This contractor is a master of Google Analytics. Fast! Prompt! Great responder! 6 stars all day long!” – Justin “Zulfiqar delivered a complex GA4/GTM setup against a tight deadline — first time, no errors. The client is thrilled, I’m thrilled. Great work.” – Ben Shapiro 🚀 Why Work With Me Remote-first consultant: accustomed to async communication, across time zones. End-to-end delivery: from scoping & requirements → implementation → QA → reporting. Premium expertise, proven results: not just tagging, but ensuring your data drives growth. 📩 Let’s discuss how I can make your analytics tracking bulletproof and future-ready.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $727
Billed in all: $33,721$34k
$242 in the last 6 months
Across 4 contracts
Across 78 contracts
Earnings, last 30 days
Skill rankings: Top 26% in JavaScript
Ranked by MRR among everyone on Upwork with the skill.
- #29Conversion Report72 freelancers · 🇵🇰 #2Top 40%🇵🇰#2 of 9
- #631Looker Studio1,813 freelancers · 🇵🇰 #77Top 35%🇵🇰#77 of 210
- #1,302Google Tag Manager3,074 freelancers · 🇵🇰 #174Top 42%🇵🇰#174 of 425
- #2,219Google Analytics6,285 freelancers · 🇵🇰 #266Top 35%🇵🇰#266 of 751
- #5,987Search Engine Optimization18,792 freelancers · 🇵🇰 #1,016Top 32%🇵🇰#1,016 of 3,076
- #10,935JavaScript41,428 freelancers · 🇵🇰 #2,020Top 26%🇵🇰#2,020 of 7,005
- #11,047WordPress37,887 freelancers · 🇵🇰 #1,808Top 29%🇵🇰#1,808 of 6,286