Abeleeno C.

Social Media Analyst and Insights Leader

I am an agile professional with almost 10 years of experience in the following areas: 1) Research Excellence: With first-hand experience in designing and executing research programs for various industries that employ both quantitative and qualitative methodologies 2) Strategic Partnership: Can effectively collaborate with different business units and enable them with an understanding of the market and competitors for strategy development to realize the overall goals of the organization 3) Innovation Leadership & Project Management: Able to facilitate insight generation and ideation workshops to develop concepts that will be further optimized through market validation exercises before actual implementation 4) CX Measurement & Design: Adept in gathering data and feedback needed to properly assess the state of customer experience and proactively create initiatives that will shape it based on customer expectations and business objectives 5) Social Media Analytics: Worked with social intelligence platforms to validate mentions and do a thematic analysis depending on study objectives; experienced in various categories from food, e-commerce, durables, mobility, sustainability, etc.