Irina B.
Website Strategy & Digital Operations Specialist
I bring 15+ years of experience in web development, website project management, information architecture, and digital content operations, helping businesses build, restructure, and manage websites that are effective, scalable, and easy to maintain. My background combines extensive WordPress experience with website redesigns, content management, coordination of international development teams, and client communication. I'm also expanding into modern web development with Next.js and integrating AI-powered tools into development and business workflows. Areas I can help you with: Website Strategy & Information Architecture - Website audits, content organisation, navigation structures, and planning improvements to user experience. WordPress Development & Website Management - Website redesigns, maintenance, content updates, troubleshooting, and improvements to existing websites. Digital Project Management - Coordinating developers, designers, content contributors, and stakeholders to deliver website projects. Content Operations & Workflow Automation - Streamlining content production, repurposing, publishing, and ongoing website management. AI Integration & Business Process Automation - Exploring and implementing practical AI-assisted workflows for content management, research, customer support, and operational efficiency. SEO-Conscious Website Improvements - Supporting website restructuring, content organisation, and publishing workflows while considering existing SEO performance.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.3k
Billed in all: $99,828$100k
$3.3k in the last 6 months
Across 9 contracts
Earnings, last 30 days
Skill rankings: Top 14% in Adobe Illustrator
Ranked by MRR among everyone on Upwork with the skill.
- #148Database Administration797 freelancers · 🇧🇬 #2Top 19%🇧🇬#2 of 4
- #2,844CSS19,042 freelancers · 🇧🇬 #11Top 15%🇧🇬#11 of 69
- #2,872HTML18,716 freelancers · 🇧🇬 #9Top 15%🇧🇬#9 of 65
- #3,300Adobe Illustrator24,314 freelancers · 🇧🇬 #15Top 14%🇧🇬#15 of 126
- #3,988Project Management18,568 freelancers · 🇧🇬 #13Top 21%🇧🇬#13 of 51
- #4,326Web Design26,714 freelancers · 🇧🇬 #13Top 16%🇧🇬#13 of 84
- #4,619Web Development25,055 freelancers · 🇧🇬 #13Top 18%🇧🇬#13 of 61
- #5,414Adobe Photoshop39,405 freelancers · 🇧🇬 #24Top 14%🇧🇬#24 of 207