Cody O.

My name is Cody. I'm an award-winning expert in Google Ads account architecture, performance media scaling, funnel optimization, and revenue expansion for hundreds of companies over the past 20+ years. I have deep hands-on paid advertising execution experience across multi-brand and multi-client environments, with proven ability to rebuild failing accounts, drive profitable CAC, and create durable growth systems. My experience includes scaling consumer platforms to $20M - $30M ARR for over 8 years, managing over $100M total ad spend portfolio, and operating effectively in both startup and mature revenue environments. My background includes payments and risk domain exposure, improving funnel resiliency and performance in higher compliance stacks. I have over 20 years experience managing high-volume Google Ads, Meta Ads, and multi-channel acquisition across competitive industries. ▪ Managed more than $100M in total ad spend and rebuilt hundreds of underperforming accounts. ▪ Architected paid advertising systems that scaled platforms to $20M - $30M ARR for more than 8 years. ▪ Deep expertise in regulated verticals: medical, legal, insurance, data, education, home services, and e-commerce. ▪ Proven track record fixing broken tracking, repairing funnels, and reducing CAC while increasing volume. ▪ Google-Ads certified for nearly two decades with advanced experience in Search, PMax, Display, Shopping, and Remarketing. ▪ Hands-on specialist in CRO, landing page optimization, testing frameworks, and conversion path architecture. ▪ Led acquisition programs for consumer brands, national medical networks, legal funnels, SaaS companies, and multi-client agency portfolios. GOOGLE ADS SUCCESS STORIES: 📊 National Medical Referral Platform Scaled acquisition engine that sustained $20M - $30M ARR for over 8 years. Built PPC, SEO, CRO, funnels, and analytics from the ground up. 🗃️ Data & Public Records Industry (Highly Regulated) Ran $500K - $600K per month paid advertising programs. Rebuilt fragmented search structures across 8 verticals and restored profitability, driving the brand beyond $80M ARR. 🐾 Pet Training Platform (New Brand Launch) Developed full GTM strategy, PPC foundation, and creative assets. Achieved profitable ROAS early in the launch cycle and standardized customer onboarding systems. ⚖️ Legal & Medical Lead Generation Consistently lowered CPA 40–70% through restructuring, intent mapping, and conversion path repair in competitive legal and medical verticals. 🏠 Home Services (Dentistry / Roofing / Contractors) Improved conversion rates by repairing tracking, fixing landing pages, and creating tightly-structured campaigns aligned with high-intent search behavior. 📈 E-commerce & Retail Reduced cost-per-sale by over 40% in three months after replacing automated Google setups with segmented manual campaigns and granular audience targeting. 💻 B2B SaaS Lowered cost-per-acquisition by over 70% by introducing segmented campaigns, first-party audience modeling, and controlled experimentation frameworks.