Yaroslav Y.

𝗧𝗼𝗽 𝐑𝐚𝐭𝐞𝐝 𝐏𝐥𝐮𝐬 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝐤. | 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 & 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝘅𝗽𝗲𝗿𝘁 𝗳𝗼𝗿 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 – 𝟭𝟯+ 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 & 𝗗𝗧𝗖 𝗕𝗿𝗮𝗻𝗱𝘀. 𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐲𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭. 💰𝐘𝐨𝐮𝐫 𝐚𝐝𝐬 𝐚𝐫𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐨𝐫 𝐭𝐡𝐞𝐲 𝐣𝐮𝐬𝐭 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐢𝐭.💰 ⭐️ 13+ Years of Experience | eCommerce Media Buyer: Meta Ads, TikTok Ads & Google Ads ⭐️ Top Rated Plus Upwork Expert ⭐️ Helped 300+ eCommerce Stores: From Launch to Scaling ⭐️ $1.4M+ Monthly Spend Managed | Strategic Testing, Tracking & ROAS ⭐️ Profit-First Media Buying: POAS, not just ROAS Core work: ✔ eliminating wasted spend ✔ lowering acquisition costs ✔ improving ROAS ✔ fixing campaign structure ✔ scaling what works Most media buyers optimize for ROAS. I optimize for what's left after COGS, returns, shipping, and ad fees - actual profit. That shift alone changes every decision: which campaigns to scale, which to kill, and where your real growth ceiling is. 🔹𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗔𝗽𝗽𝗮𝗿𝗲𝗹 𝗕𝗿𝗮𝗻𝗱 (𝗞𝗶𝗱𝘀 & 𝗪𝗼𝗺𝗲𝗻) | 𝗨𝗦𝗔, 𝗨𝗞, 𝗖𝗔 | $𝟰𝟱𝗞/𝗺𝗼 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 The brand had a 1.1x ROAS on Meta and thought the problem was the campaigns. The real problem: a $28 kids onesie and a $120 women's linen set were running in the same campaigns with the same bidding targets, as if they had identical margins. I rebuilt everything around POAS. Separated campaigns by margin tier, labeled the Google Shopping feed by profit group, fixed a 23% event loss on Meta via Conversions API, and split creative strategy by market. Same $45K budget. Six weeks later: ✔ Meta ROAS: 1.1x → 3.1x ✔ Google ROAS: 2.3x → 4.1x ✔ Estimated POAS: 0.6x → 2.4x — profitable across all three markets The numbers didn't change because we spent more. They changed because we stopped optimizing for revenue and started optimizing for profit. 𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵: Shopify brands doing €500K–€15M/year that are spending on ads but not sure if they're actually profitable, or brands that are scaling and starting to notice margins shrink as spend grows. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: ✅ 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 (𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 & 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺) Full-funnel strategy from cold audience testing to retention. I fix broken attribution, implement Conversions API, and build creative testing systems - not one-off campaigns. ✅ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 Search, Shopping, Performance Max, DemandGen, YouTube. Feed optimization via Merchant Center, bidding strategy by product margin group, cross-channel deduplication. ✅ 𝐎𝐭𝐡𝐞𝐫 𝐀𝐝 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 Apple Ads, AdRoll, TikTok Ads, Outbrain, Taboola ✅ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 Hook frameworks, static and video ad structure, AI-assisted creative production. I don't just run what looks good - I build systems to find what converts. ✅ 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 GA4, GTM, server-side tagging, Shopify pixel - clean data is the foundation. If the numbers coming out of your ad platform don't match your bank account, we fix that first. 𝗧𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸: Meta Ads Manager · Google Ads · Shopify · Klaviyo · GA4 · GTM · Merchant Center · Looker Studio · TikTok Ads · Microsoft Ads · Server-Side Tracking · Amplitude · AppsFlyer · Firebase · Apple Ads 𝗪𝗵𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲: ✔ I think in profit, not platform metrics - POAS over ROAS, always ✔ I manage campaigns hands-on, not through a junior team ✔ Transparent reporting - you'll always know what's working and what's being tested ✔ I treat your ad budget like it's my own money If you're running ads and not sure whether they're actually making you money, that's exactly the conversation I want to have. 📩 Message me, and I'll take a look at your setup. No pitch, just an honest assessment.