Hema R.

Your ads should make you money, not just generate reports. I run Google and Meta ads for ecommerce, lead-gen and SaaS brands, and I optimize for your profit, not platform-reported ROAS. Google and Meta's AI now makes most of the buying decisions for your account. Whether it works for you or against you depends on the signals you feed it: which conversions it counts, what a lead or sale is worth, and what your margin looks like. I fix that layer first, then build your campaigns on top of it. I can also help you get found in the newer AI channels, ChatGPT Ads and AI search. Is your ad spend turning a profit, or just disappearing? Rising CPCs, broken conversion tracking and automation optimizing toward the wrong goal quietly drain your budget every day. I find the leaks and turn your paid media into a predictable growth channel. WHY YOU CAN TRUST ME WITH YOUR BUDGET - Top Rated Plus freelancer on Upwork, with a long record of completed contracts - Google Partner, with Google and Meta certifications - $100M+ in ad spend managed across Shopify stores, SaaS and lead-gen brands - Backed by my team at EvenDigit (Top Rated Plus agency), so your work never stalls WHAT I CAN DO FOR YOU - Google Ads: Search, AI Max for Search, Shopping, Performance Max, Demand Gen - Meta Ads: Advantage+ campaigns, prospecting and retargeting, creative testing frameworks - ChatGPT Ads (new channel): a structured test campaign with conversational-intent creative, and measurement set up so you can see whether it pays back before you scale - AEO/GEO (AI search visibility): an audit of how your brand appears in ChatGPT, Perplexity and Google AI Overviews, plus content, schema and entity fixes to improve how often AI answers cite you - Tracking you can trust: server-side tagging, Meta CAPI, GA4, GTM, Consent Mode v2, enhanced conversions - Profit-based bidding: your margins and lifetime value fed into bidding, plus CRM and offline conversion import for lead-gen - Account audits, restructures and hands-on ongoing management HOW I USE AI (AND WHERE I DON'T) - Faster audits: AI helps me review your search terms, placements, creative fatigue and tracking gaps. I verify every finding before it reaches you. - More creative to test: AI drafts hooks and angles for Meta, Demand Gen and ChatGPT Ads, and a human edits them against your brand and claims rules. - Better signals for the platforms' AI: so Google and Meta chase your qualified leads and profit, not cheap clicks. - Early warnings: alerts on spend, CPA and tracking breaks, so a broken pixel doesn't burn a week of your budget. - No false promises: I can't guarantee AI citations or rankings, and I won't pretend to. I'll show you what can be measured and tell you what can't. - I start with view-only access, and a human makes every change to your account, only after you approve it. WHO I WORK WITH Ecommerce | D2C | SaaS | Real Estate | Agencies (white-label) | Health and Wellness (Google and Meta only) WHAT WORKING WITH ME LOOKS LIKE - I focus on your revenue and profit, not vanity metrics - You get clear reporting you'll actually read - I test constantly and never "set and forget" - I work alongside your team, not just inside your ad account GET A FREE AUDIT (NO STRINGS) Send me view-only access to your Google or Meta account. Within 48 hours you'll get a short recorded audit showing where you're losing money and the 3 fastest fixes. I only use the access to review your account, and I make no changes. Not sure ChatGPT Ads or AI search suit your business? I'll tell you straight. They fit ecommerce and considered purchases best, and they're a poor fit for health-related offers. READY TO START? Message me with: 1. Which platform you use (Google, Meta, ChatGPT Ads or a mix) 2. Your approximate monthly ad spend 3. Your target CPA or ROAS, if you have one I will reply with exactly how I would approach it.