Gerald J.

Writer, Editor, and Content Strategist

We can talk about pain points, customer personas, or SEO tactics, but none of that is going to get to the heart of what good copy does: speak to an audience. A Ph.D. with a specialization in professional and technical communication, I moved into the private sector to develop my skills working in freelance and agency settings with clients like Microsoft, Salesforce, Oracle, and Mailchimp. I am a specialist in B2B content strategies, content development, social media management, and marketing operations management. with experience in AI, SaaS tools and platforms, cybersecurity, compliance (NIST, CMMC, FedRAMP, PCI DSS, HIPAA, ISO), crypto/blockchain technology, and blockchain. In our modern professional world, we're all wearing a lot of different hats, and I have developed skills over my career to support my clients across their content ecosystem: Content funnel strategy development Sales enablement and hand-off materials Social media campaign management (primarily LinkedIn) Marketing operations and automation (HubSpot, Constant Contact, Mailchimp) Thought leadership and expert writing for whitepapers, ebooks, and reports I work with clients to mobilize marketing plans with high-quality writing and operations support through HubSpot. If you are a client who sees content as the unfortunately necessary part of your marketing efforts, then I'm probably not a good fit. But if you want a professional who can plan and write content that's robust, compelling, and has depth, then we should talk. Testimonials: "Gerald has been instrumentally helpful in revamping our website, showcasing dedication and professionalism under a tight deadline. His ability to maintain clear and effective communication throughout, as well as accommodating to additional requests. Will definitely engage again with no doubt." “It was such an honor to work with Gerald. He truly cares about delivering a product that you are 100% happy with, and he works on it with full effort.” “Gerald was very attentive and responsive to my messages and did a lot of thinking for me. Wish I had a bigger project for him to work on!” "Gerald made great work in exploring the fields of IT/VoIP/call center management. My work with him has also been easy in terms of communication. He is now on our list of writers who will be the first to receive new invites." "Gerald is an amazing writer that really goes above and beyond your expectations! Highly recommend him!"