Roger M.

🏆 Top 1% Fractional CMO with Revenue C-Suite Hybrid (CMO+CRO) Strategy. ARR Impact $500M–$1.8B | 3,000+ Campaigns | $15M+/mo Ad Spend 🌎 MBA-backed, 15+ yrs of global marketing leadership. 100% success in driving growth. I partner with CEOs, founders, and PE/VC-backed portfolio leaders to fix flat pipelines, eliminate revenue leakage, and build predictable growth. With 15+ years as a Fractional CMO/CRO and Revenue Architect, I bridge executive strategy with technical execution to turn commercial spend into measurable bottom-line growth in 90 day sprints. 🧩 Why clients partner with me: • Integrated CMO + CRO capabilities: Single-point accountability across demand gen, sales velocity, and retention • 15+ years leading revenue-first marketing for 100+ global brands • Growth systems optimized for CAC, LTV, NRR, and EBITDA • Revenue Architecture 90-day Sprint: diagnose, blueprint, and sequence the phase shift. Majority of the clients retain from here • Managed up to $15M monthly ad spend and influenced up to $1.8B in ARR • I take on only 3–5 long-term fractional clients at a time to ensure deep executive focus • Deep specialization in Next-Gen GTM Playbooks, Revenue Strategy, and Commercial Transformation 🥷 Core engagement areas: • 𝗚𝗧𝗠 & 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻: Driving ABM, paid media scaling (Google, Meta, LinkedIn Ads), programmatic ads (The Trade Desk, DV360, and Amazon DSP), brand positioning, messaging frameworks, and ICP alignment • 𝗙𝘂𝗻𝗻𝗲𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Redesigning the end-to-end customer journey to boost conversion velocity, lower CAC payback, design CS frameworks, and maximize total LTV • 𝗦𝗮𝗹𝗲𝘀 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Building enterprise sales teams (Hunter/Farmer, SDR/AE), deploying MEDDPICC playbooks to your sales process (whether built on SPIN, RAIN, or Challenger), and eliminating the MQL-to-SQL gap • 𝗥𝗲𝘃𝗢𝗽𝘀 & 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Rebuilding HubSpot/Salesforce data architecture, ensuring privacy compliance, and aligning predictive ML models (AWS, Azure) for revenue forecasting and predictability • 𝗔𝗜 & 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Integrating modern AI tools and automated RevOps workflows via Clay, n8n, Make, and Zapier to supercharge rep productivity • 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗦𝗰𝗮𝗹𝗲: Designing and optimizing strategic pricing models and monetization frameworks to aggressively drive NRR, GRR, and ACV • 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Owning team hiring, cross-functional resource allocation, agency/vendor cost optimization, and designing Board/Investor reporting (LTV:CAC, NRR, EBITDA, Pipeline Velocity) ★★★★★ “Roger delivered more strategic value in a short project than most consultants do... High-impact insights that reframed our GTM priorities.” ★★★★★ “Spotting gaps and laying out actionable priorities fast, Roger brought sharp clarity to our RevOps... A secret weapon for elevating your growth playbook.” ★★★★★ “A true expert who guided our team through a complex strategy in a remarkably short period... Extremely professional and highly recommended.” 🎯 Best fit for: Technology and SaaS, Financial Services/ Fintech PLG motions, Healthcare, Consumer Goods, B2B Services, PE/VC Portfolios, D2C businesses, Series B/C through mid-market, and any established companies seeking senior-level strategic marketing leadership 📩 Need a fractional CMO/CRO leadership to align GTM strategy, marketing, sales, and revenue operations? Let's talk. Interested in learning more? Search "Roger M. Fractional CMO". You'll find me at the top.