Roger M.

Fractional CMO / CRO | GTM, RevOps, Sales & Growth Strategy

🏆 Top 1% Fractional CMO with Revenue C-Suite Hybrid (CMO+CRO) Strategy. ARR Impact $500M–$1.8B | 3,000+ Campaigns | $15M+/mo Ad Spend 🌎 MBA-backed, 15+ yrs of global marketing leadership. 100% success in driving growth. I partner with CEOs, founders, and PE/VC-backed portfolio leaders to fix flat pipelines, eliminate revenue leakage, and build predictable growth. With 15+ years as a Fractional CMO/CRO and Revenue Architect, I bridge executive strategy with technical execution to turn commercial spend into measurable bottom-line growth in 90 day sprints. My path here was unconventional. I’m a high-school dropout who technically finished only my second year. I quickly realized that being in Asia, without the safety net or opportunities that come with an elite pedigree, meant I needed to find another way forward. So I took a government acceleration exam, passed it, and went straight into college. That decision changed my life. Since then, I’ve built my career around one principle: results matter more than credentials. Today, I’ve led over 3,000 campaigns, managed up to $15M in monthly ad spend, and helped B2B and B2C companies influence $500M to $1.8B in ARR. Most clients come to me when fragmented ownership creates forecast gaps and weak handoffs, leaving revenue stuck despite active marketing. I quickly audit your entire commercial engine, fix systemic pipeline breaks, and rebuild your funnel for faster growth. ★★★★★ “Roger delivered more strategic value in a short project than most consultants do... High-impact insights that reframed our GTM priorities.” ★★★★★ “Spotting gaps and laying out actionable priorities fast, Roger brought sharp clarity to our RevOps... A secret weapon for elevating your growth playbook.” ★★★★★ “A true expert who guided our team through a complex strategy in a remarkably short period... Extremely professional and highly recommended.” 🥷 Typical high-impact Fractional CMO/CRO engagement areas: • 𝗚𝗧𝗠 & 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Driving ABM, paid media scaling (Google, Meta, LinkedIn), programmatic ads (The Trade Desk, DV360, and Amazon DSP), brand positioning, messaging frameworks, and ICP alignment • 𝗙𝘂𝗻𝗻𝗲𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Redesigning the end-to-end customer journey to boost conversion velocity, lower CAC payback, design CS frameworks, and maximize total LTV • 𝗦𝗮𝗹𝗲𝘀 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Building enterprise sales teams (Hunter/Farmer, SDR/AE), deploying MEDDPICC playbooks, and eliminating the MQL-to-SQL gap • 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗥𝗲𝘃𝗢𝗽𝘀 & 𝗗𝗮𝘁𝗮: Rebuilding HubSpot/Salesforce data architecture, ensuring privacy compliance, and aligning predictive ML models (AWS, Azure) for revenue forecasting and predictability • 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗔𝗜 & 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Integrating modern AI tools and automated RevOps workflows via Clay, n8n, Make, and Zapier to supercharge rep productivity • 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗦𝗰𝗮𝗹𝗲: Designing and optimizing strategic pricing models and monetization frameworks to aggressively drive NRR, GRR, and ACV • 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲: Owning team hiring, cross-functional resource allocation, agency/vendor cost optimization, and designing Board/Investor reporting (LTV:CAC, NRR, EBITDA, Pipeline Velocity) 🧩 What sets me apart: • Integrated CMO + CRO capabilities: Single-point accountability across demand gen, sales velocity, and retention • Growth systems optimized for CAC, LTV, NRR, and EBITDA • Revenue Architecture Sprint: diagnose, blueprint, and sequence the phase shift. Majority of the clients retain from here • I take on only 3–5 long-term fractional clients at a time to ensure deep executive focus • Deep specialization in Next-Gen GTM Playbooks, Growth Marketing, and RevOps • 15+ years leading revenue-first marketing for 100+ global brands • MBA, Ateneo (Ranked #1 in PH, THE World Rankings 2023 to 2026) + Executive Master in Finance, ESADE (#7 globally, Financial Times 2026) 📩 LET’S TALK If you're already investing in marketing but not seeing the growth you expect, message me directly to schedule an initial alignment call. Interested in learning more? Search "Roger M. Fractional CMO". You'll find me at the top.