Ranjan K.

Your ad platforms, analytics and CRM should all agree on the numbers. I make that happen: accurate tracking from the first click to closed revenue, all of it in one warehouse, and dashboards your team can trust. Top Rated | 100% Job Success | $100K+ earned | 108 jobs | 6,000+ hours on Upwork WHAT I DO 1) Website Tracking (GA4, GTM, Server-Side) - GA4 setup, audits and fixes: events, conversions, ecommerce, cross-domain, custom dimensions - Google Tag Manager: clean, documented containers with a proper dataLayer - Server-side GTM (Stape or Google Cloud) for better data quality and longer cookie life - Meta Conversions API (CAPI), Google Ads Enhanced Conversions, TikTok Events API, LinkedIn CAPI, with deduplication - Consent Mode v2 and CMP setup (Cookiebot, OneTrust, etc.) - Tracking for Shopify, WordPress/WooCommerce, Webflow, Framer, Stripe and custom web apps 2) Mobile App Tracking (MMP) - AppsFlyer, Adjust, Branch and Firebase SDK event setup with your developers - Install and in-app event attribution, deep linking, SKAN / iOS privacy setup - Sending app events to Meta, Google Ads, TikTok and other ad networks 3) Product Analytics - Mixpanel, Amplitude, PostHog, Heap, Segment and RudderStack - Event taxonomy and tracking plans, funnels, retention and user journey analysis 4) RevOps and Marketing Data Warehousing - Bring data from Google Ads, Meta, TikTok, LinkedIn, GA4, HubSpot, Salesforce, Stripe and more into BigQuery (Fivetran, Airbyte, Supermetrics, GA4 BigQuery export or custom pipelines) - Model and clean the data with dbt or Dataform: one source of truth for spend, leads, pipeline and revenue - Full-funnel attribution: ad click → lead → opportunity → closed deal - Send offline and CRM conversions back to ad platforms so they optimize for real revenue 5) Dashboards and Reporting - Looker Studio, Looker, Power BI, Metabase and Databox - Marketing, CAC, ROAS, LTV, pipeline and revenue dashboards for decision-makers RECENT WORK - Paid ads tracking with Meta CAPI for a Stripe + Framer business - Website attribution with RudderStack and Amplitude - Fixed Adjust mobile tracking for a news publisher - PostHog product analytics setup for an AI SaaS - Lead tracking for social media campaigns - UA to GA4 migrations for many clients TOOLS GA4, GTM, Server-side GTM, Stape, Meta CAPI, AppsFlyer, Adjust, Firebase, Mixpanel, Amplitude, PostHog, Segment, RudderStack, BigQuery, dbt, Dataform, SQL, Python, JavaScript, HubSpot, Salesforce, Looker Studio, Power BI HOW I WORK I start with an audit, share a clear tracking plan, build and QA everything, then hand over documentation so your team knows what's tracked and why. Not sure your numbers are right? Send me a message with your website or app and I'll tell you what I'd check first.