Ranjan K.

PPC, Web & Product Analytics Expert - Data Driven Marketer

I am a Data-Driven Marketing and Analytics Expert specializing in PPC management for platforms like Meta Ads and Google Ads. My expertise encompasses both leveraging analytics tools and optimizing advertising strategies to drive impactful results for businesses. My experience includes using a variety of Martech tools like Google Analytics (GA4), Google Tag Manager, Mixpanel, Amplitude, Heap, PostHog, Segment, Rudderstack, and AppsFlyer to track and optimize every step of the customer journey. I excel at setting up robust tracking systems to ensure all touchpoints are captured and utilized effectively. I manage and optimize advertising campaigns across multiple platforms, ensuring that ads reach the right audience while maximizing ROI. My approach combines strategic ad placements with comprehensive analytics to deliver impactful results. In addition to PPC management, I'm skilled in automating marketing workflows with platforms like Make.com, Zapier, and N8N. I have supported numerous businesses in integrating AI-driven automations to streamline their operations and enhance decision-making processes. For insights and performance tracking, I utilize data visualization tools such as Looker Studio, Metabase, and Databox. My proficiency in programming languages like JavaScript, Python, and SQL enables me to create customized solutions tailored to specific business needs. If you're looking to enhance your marketing strategy with data-driven insights and innovative ad campaigns, let's connect. I am happy to discuss how my skills and experience can benefit your business.