Sean W.

Most Google Ads problems aren’t actually Google Ads problems. You’ve probably hired someone to “fix” your campaigns before. They restructured ad groups, adjusted bids, rewrote some copy, and results barely moved. That’s because the ads were never the real issue. The research, the landing experience, the offer, the tracking, that’s where conversions are won or lost. Ads just drive the traffic. I fix the whole system. I’m Sean, Founder of WordFunnel and former Director of Paid Search at Fat Earth Media, where I built the paid search division from zero and helped lift client retention by 50%. Over 10+ years, I’ve managed $15M+ across Google, Microsoft, and Meta Ads, but what actually moves numbers is the work around the ads: research-driven strategy, high-converting landing pages, clean tracking, and disciplined optimization. Here’s how I’m different from most Google Ads freelancers: • I start with research. Competitor analysis, ICP definition, messaging and offer alignment, before a single ad is written. • I build landing pages that convert. Strategy-informed pages designed around your audience, not generic templates. • I build campaigns engineered for low CPC. Tight structure, precise targeting, and strong relevance scores, made possible because steps 1 and 2 are already done right. • I set up real tracking. GA4, GTM, conversion events, call tracking, so you know exactly what’s working and what isn’t. • I optimize from evidence. Dashboards, QA systems, and testing frameworks that turn data into decisions. I also bring analytics and automation depth that most media buyers don’t: SQL, Python, BigQuery, Looker Studio, Tableau, and Power BI. Decisions are based on evidence, not gut feel. Beyond ads, I work across the full revenue engine when needed: • SEO and organic growth systems (technical audits, content strategy, AEO) • Lifecycle and retention (email/SMS flows, segmentation, LTV optimization) • Reputation and trust (review pipelines, proof assets, conversion-focused trust pages) • Sales automation (CRM design, lead routing, Zapier/n8n/Make workflows, executive dashboards) Best fit: B2B services or ecommerce teams doing $1M+ who want measurable growth, clean tracking, and a system that actually compounds. My working style: 1. Diagnose: I audit the numbers, the funnel, and the tracking until the real constraint is clear. 2. Rebuild the foundation: research, landing pages, account structure, tracking, and budget alignment. 3. Scale with controlled tests: consistent experimentation, clean reporting, and disciplined iteration. Tell me your goal (profit, leads, CAC, ROAS) and what you’ve tried. I’ll tell you what I’d fix first and why. Message me with your site, your primary KPI, and your current monthly ad spend, I’ll suggest the fastest path to improvement.