Herbert S.

20+ YEARS OF CREATIVE EXPERIENCE | HUMAN-LED. AI-ENHANCED. Need an experienced graphic designer who can handle almost anything creative? From branding, packaging, and print to websites, digital content, and AI-assisted design, I bring over 20 years of international creative experience to projects of all sizes. I'm Herbert Salazar, a Senior Multidisciplinary Graphic Designer and founder of Oragons Studio. I've worked with international advertising agencies, global brands, startups, and businesses across 15+ countries. My professional background includes Ogilvy Dubai, where I worked on creative campaigns and production artwork for internationally recognized brands. I've also built long-term relationships with clients and agencies worldwide, delivering everything from everyday marketing materials to complex creative projects. WHAT I CAN DO FOR YOU 🎨 Branding & Graphic Design Logos, brand identities, brand guidelines, business cards, marketing materials, and creative concepts. 📦 Packaging & Print Production Product packaging, labels, dielines, retail displays, brochures, catalogs, books, magazines, and print-ready artwork. 💻 Web, UI & Digital Design Website design, landing pages, UI layouts, web graphics, presentations, interactive PDFs, and digital assets. 📱Advertising & Social Media Campaign creatives, social media graphics, digital ads, carousels, promotional materials, and e-commerce visuals. 🎬 Motion, Video & AI-Assisted Content Short-form videos, motion graphics, animated advertisements, promotional content, and AI-enhanced creative assets. 🚗 Large-Format & Environmental Graphics Vehicle wraps, signage, billboards, exhibitions, trade show displays, and other large-format designs. EXPERIENCE MEETS INNOVATION I've seen the creative industry evolve from traditional production to digital design and now AI. I embrace that evolution. Today, I combine decades of hands-on experience with AI-assisted workflows for research, concept exploration, creative development, and production efficiency. AI allows me to explore more possibilities and work more efficiently, while my experience helps ensure the results are practical, brand-aligned, and professionally executed. I don't believe technology replaces creative judgment. I believe it becomes more powerful when guided by experience. DESIGN WITH PURPOSE Beyond my creative career, I'm the founder of two charitable initiatives in the Philippines: Seeds&Footprints and Lungisan+. Through Seeds&Footprints, we help financially disadvantaged college students continue their education and work toward graduation. Through Lungisan+, we support underserved communities through education, outreach, livelihood programs, disaster relief, and other community initiatives. A portion of my earnings from creative projects helps fund these programs. These aren't simply causes I support from a distance. They're initiatives I've personally built and continue to work on, with years of community activities documented through photographs and videos. For me, creative work has a purpose beyond the finished design. Every project creates two outcomes. One for the people I work with. One for someone else's future.* WHY WORK WITH ME? ✓ 20+ years of professional creative experience ✓ International advertising agency background ✓ 1,000+ projects completed throughout my career ✓ Clients across 15+ countries ✓ Broad expertise across print, digital, web, and production ✓ Modern AI-enhanced creative workflows ✓ Professional communication and attention to detail ✓ Available for one-time projects and ongoing collaborations TOOLS & TECHNOLOGIES Adobe Photoshop | Illustrator | InDesign | Figma | Canva | CapCut | ChatGPT | Claude | AI Image Generation Whether you need a quick design task, a complete creative project, or a dependable long-term creative partner, I'd be happy to help. EXPERIENCE. INNOVATION. IMPACT. Let's talk about your project.