Iryna H.

HubSpot Expert & HubSpot RevOps Consultant helping B2B and SaaS teams turn HubSpot CRM into a scalable revenue engine. 🔥 15+ years of experience building and fixing HubSpot systems for B2B & SaaS companies: HubSpot setup, CRM architecture, marketing automation, and revenue operations. I work with founders, marketing leaders, and RevOps teams who want HubSpot to stop being “just a CRM” and start functioning as a revenue engine - connecting HubSpot marketing, HubSpot sales, automation, reporting, and lifecycle strategy into one clear system. As a Top Rated Plus freelancer (top 3% on Upwork), I specialize in designing and optimizing HubSpot CRM setups, marketing automation, and revenue operations that are clean, measurable, and built to scale - not duct-taped workflows that break after 3 months. Focus: B2B SaaS, complex sales cycles, and revenue-driven HubSpot setups. Most of my work starts with fixing what previous HubSpot setups got wrong. I’m usually brought in when HubSpot is already in place, but not delivering results. ✔ 1000+ hours in HubSpot (SaaS, B2B) ✔ Built & optimized full RevOps systems (lead gen → deal → revenue) ✔ Strong focus on practical execution - not theory --- WHAT I ACTUALLY HELP CLIENTS WITH Most clients come to me when: 👉 HubSpot is already implemented, but reporting doesn’t make sense 👉 Marketing and sales are both using HubSpot, but RevOps is missing 👉 Lead scoring, pipelines, or lifecycle stages feel wrong 👉 Automation exists, but doesn’t drive revenue 👉 They’re scaling outbound, inbound, or PLG and need structure That’s where RevOps HubSpot comes in. I don’t just “set things up”. I design how revenue flows through HubSpot CRM - from first touch to closed-won and retention. --- CORE EXPERTISE: ✅ HubSpot CRM architecture – pipelines, lifecycle stages, custom properties, data models ✅ HubSpot setup & optimization – Marketing, Sales, and Service Hubs working together ✅ Revenue operations HubSpot (RevOps HubSpot) – aligning marketing, sales, and data into one system ✅ HubSpot marketing automation – workflows, lead nurturing, scoring, attribution ✅ HubSpot sales automation – deal pipelines, task automation, sales enablement ✅ Email marketing & deliverability inside HubSpot (and outbound tools like Instantly) ✅ Reporting & dashboards – exec-level visibility that actually answers business questions I frequently integrate HubSpot with tools like WordPress, Pipedrive, Apollo, Zapier/Make, outbound platforms, and enrichment tools - always with clean CRM logic first. --- HOW I WORK (and why clients keep me long-term) I’m both strategic and technical. That means: - I can design the RevOps strategy - I can implement it myself inside HubSpot - I explain why things are built a certain way - I optimize based on data, not assumptions My clients value that I think like a revenue operator, not just a HubSpot implementation technician. --- Typical problems I solve: • Leads coming in but not converting • Messy lifecycle stages & unreliable reporting • Sales and marketing are not aligned • Overcomplicated or broken workflows • “We have HubSpot… but it’s not working” --- INDUSTRIES & TEAMS I WORK WITH I primarily work with: - B2B & SaaS companies - Tech startups and scale-ups - FinTech, Insurance, and data-driven platforms - Agencies that need a senior HubSpot Expert to support their clients I often collaborate with SEO, digital marketing, product, UX, and designer teams (product design Figma) to ensure HubSpot supports the full customer journey - not just forms and emails. --- CERTIFICATIONS & trust signals: 🌟 HubSpot CRM, Marketing, Sales & Email Marketing Certified 🌟 Top Rated Plus on Upwork (top 3%) 🌟 15+ years in CRM, digital marketing, and revenue operations If you’re looking for a HubSpot Expert and architect who understands RevOps, CRM structure, and revenue - not just automation, let’s talk. If HubSpot feels complex, messy, or underperforming, that’s exactly where I add the most value. Send me a message and tell me what’s broken - I’ll show you how to fix it.