Nikita A.

Senior Product Designer for B2B SaaS & Complex Web Apps

I help B2B SaaS, fintech, and product teams make complex products clearer, easier to use, and easier to ship. I’m a Senior Product Designer with 12+ years of experience designing web apps, SaaS products, dashboards, mobile experiences, landing pages, and design systems for companies including Yahoo, American Airlines, Toyota, Lexus, Energizer, The Daily Wire, and fast-moving startups. On Upwork, I’m a Top 1% designer with 7,000+ hours, 100+ completed contracts, a 100% Job Success Score, and a 5.0 rating. ___ Where I’m strongest: • Complex B2B and SaaS product design • Fintech, crypto, trading, analytics, and data-heavy interfaces • Dashboards, admin panels, internal tools, and workflow products • Product UX, user flows, information architecture, and interaction design • High-fidelity Figma prototypes for product, engineering, and stakeholders • Design systems, reusable components, and clean handoff documentation • Conversion-focused landing pages and marketing websites Clients usually come to me when the product is already important, but the experience is too hard to understand, too slow to navigate, too visually noisy, or too difficult for the team to scale. I don’t treat design as decoration. Before making screens look better, I work through the product logic: what users are trying to do, where they get stuck, what information matters most, and how the interface should guide them. ___ Selected work: • Yahoo Mobile Homepage Introduced a swipe-based news experience that helped improve engagement and conversions. • American Airlines Redesigned the loyalty program homepage to improve usability, clarity, and member interaction. • The Daily Wire Designed interactive landing pages for high-traffic campaign moments during the 2020 US elections. • Energizer Created a conversion-focused landing page to improve user interaction and campaign performance. ___ What you can expect from me: • Senior product thinking, not just UI execution • Clear UX decisions based on user goals and business context • Clean, structured, production-ready Figma files • Strong visual hierarchy and low-friction interaction patterns • Fast, direct communication • Practical collaboration with founders, product managers, marketers, and engineers • A designer who can challenge weak assumptions without creating drama ___ A few client comments: “Exceptional quality work, delivered within the timeline. Our customers and partners love the new site.” “Impressed with the design skill, speed, and attention to detail. The final designs exceeded our expectations.” “Talented in creating aesthetically pleasing websites and UI/UX. Quickly understands needs and delivers efficiently.” ___ I’m a strong fit if you need a senior design partner for a serious digital product, especially if your product has complexity, workflows, data, dashboards, or multiple user types. Send me a short note about what you’re building, what feels broken, and what kind of outcome you need.