Syed Mohammad S.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help B2B companies turn ad spend into a real, measurable pipeline, not ONLY clicks, but qualified leads and B2C/DTC sales tracked all the way to revenue. Hi there, I'm Syed, a B2B Ads Specialist & Media Buyer with over 𝟭𝟯 𝘆𝗲𝗮𝗿𝘀 of experience. I've managed paid media campaigns for 𝗦𝗮𝗮𝗦, 𝗙𝗶𝗻𝗧𝗲𝗰𝗵, 𝗜𝗧, 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴, 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲, 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹 𝗲𝘀𝘁𝗮𝘁𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀. And worked directly with corporate-level clients and complex B2B sales cycles, so I understand that a lead isn't the goal BUT 𝗮 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗲𝗿 who actually converts is the goal. My campaigns run across 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀, 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘀, 𝗧𝗶𝗸𝗧𝗼𝗸, 𝗥𝗲𝗱𝗱𝗶𝘁, 𝗮𝗻𝗱 𝗫. My core focus is B2B lead generation and demand generation, though I've also run strong campaigns for B2C and eCommerce brands when the strategy calls for it. Whatever the market, my approach stays CLEAR. Data-driven targeting, smart bidding, and continuous optimization, built to lower your cost per lead and cost per acquisition while growing pipeline quality, not just traffic. 𝗪𝗵𝗮𝘁 𝗜 𝗵𝗲𝗹𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗲: 1. A steady, predictable pipeline of qualified leads, matched to how your sales cycle actually works 2. Lower cost per lead (CPL) and cost per acquisition (CAC) through ongoing optimization 3. Clear visibility into what's actually driving revenue, not just clicks or impressions 4. Campaigns built around decision makers, not just traffic volume 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: 1. B2B Lead Generation & Demand Generation Strategy. Custom plans for SaaS, FinTech, IT, and other B2B markets, built around your sales cycle and how your buyers actually make decisions. 2. PPC & Paid Media Management. Google Ads (Search, Performance Max, Remarketing), Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Reddit Ads, and X Ads. Primarily for B2B clients, with experience running B2C and eCommerce campaigns as well. 3. Conversion Rate Optimization (CRO). Improving landing pages, calls to action, and funnels so more of your traffic turns into real pipeline. 4. Analytics & Conversion Tracking. GA4, Google Tag Manager, server side tracking, HubSpot, and LinkedIn Campaign Manager, so you always know what's working and what isn't. 𝗪𝗵𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗰𝗵𝗼𝗼𝘀𝗲 𝗺𝗲: 1. 13+ years of hands on paid media experience, focused on pipeline outcomes, not impressions 2. Comfortable working with corporate level clients and longer, more complex B2B sales cycles 3. I treat ads as part of your revenue engine. Strategy, targeting, creative, landing pages, and tracking all connected, not managed in isolation 𝟰. 𝗣𝗿𝗼𝘃𝗲𝗻 𝘁𝗼𝗼𝗹 𝘀𝘁𝗮𝗰𝗸: 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴, 𝗚𝗔𝟰, 𝗮𝗻𝗱 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: B2B: 1. Leica Biosystems: Generated $12M+ in B2B pipeline through 200+ Google Ads campaigns across APAC and Europe for a Fortune 500 healthcare company. 2. Cloud Print SaaS: Generated 300 quality B2B leads through Google Ads and LinkedIn Ads while reducing CPL by 85% for U.S. market entry. 3. Waiv.ai: Increased qualified B2B leads by 127% and reduced CPL by 43% through Meta Ads within 30 days. 4. Danthree Studio: Generated qualified B2B leads through Meta and LinkedIn Ads with CPL as low as €2.74 and conversion costs 16% below industry benchmarks. B2C/DTC: 1. Spa Store NZ: Generated $17M+ in eCommerce revenue with Google Ads, up to 27× ROAS, and 14,000+ conversions. 2. Seaside Surf Shop: Generated $400K+ in monthly eCommerce revenue with Google Performance Max and 8× ROAS. Most clients see measurable pipeline results within the first 40 to 60 days 𝗛𝗼𝘄 𝗜 𝘄𝗼𝗿𝗸: Clear, regular reporting. Straightforward communication, no jargon and no fluff. Just what's working, what isn't, and what we're changing next, to steadily lower your CPL and CAC while growing pipeline quality. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗕𝟮𝗕 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗢𝗜? Let's talk about what you're working with today and where the gaps are.