Derek C.

WordPress Website Designer & Developer | 20 Years of Experience

You’ll get an effective WordPress website designed and built to grow your business - by giving your visitors what they need while keeping your business goals front and center. Whether you want to increase conversions, drive sales, generate leads, or build trust and authority, I’ll get you there with a website that works. I have 20 years of experience in web design and development (15+ specializing in WordPress), and I’ve spent much of that time helping entrepreneurs not just build websites, but also run and grow their online businesses. I offer more than just websites; I provide end-to-end solutions for running and growing an online business. From designing high-converting websites to setting up CRMs, email automation, payment systems, and marketing funnels, I bring together the design, tech, and strategy needed to make your business run smoothly. There’s a strategy behind every custom website I design. I don’t just design websites that look good; I design with purpose: to serve your visitors, support your goals, and deliver measurable business value. I base my website designs on proven, research-backed user experience (UX/UI) guidelines. With 20 years of design experience, I also draw from real-world user studies, including usability testing, eye tracking, and field and diary research. This means your website won’t just look great; it will be effective: delivering a great user experience, guiding visitors with ease, and driving conversions by making it simple for them to take action with confidence. I understand more than just the design side - I also know the technology and business side. I’ve helped entrepreneurs run their online businesses (including my own), so I understand how sales, marketing, and customer behavior all fit together. That big-picture perspective (knowing how everything works both on its own and as part of a larger system) helps me create high-performing websites for my clients. ------------------- ABOUT: • I am available 7 days a week by phone, email, Slack, or your preferred method of communication. • I work full-time as a self-employed website designer and consultant from my home office in Minneapolis, MN. • I’m easy to work and communicate with. Providing great client support is a priority for me. • I regularly take courses to keep my skills and knowledge up to date. • As a business owner myself, I understand what it’s like to run a business. • I’ve helped online business owners since 2003. • I offer end-to-end solutions - from website design to full business systems setup and automation. ------------------- EXPERIENCE: • 20 years of experience designing and building websites, establishing businesses online, managing virtual teams, and setting up, configuring, and connecting the tools needed to run an online business. CRMs, shopping carts, payment processors, affiliate software, websites, and more. • Helped busy entrepreneurs get organized, manage their projects, teams, and processes, and delegate tasks to grow their business. • Designed my first website in 1998. • Set up my first shopping cart in 2003. ------------------- EDUCATION: • User Experience Certification with specialty recognition in Interaction Design and UX Research from Nielsen Norman Group (NN/g). • Conversion Rate Optimization (CRO) Certification from CXL. • Digital Marketing Nanodegree from Udacity. • Web Analytics Master Certification from Market Motive. ------------------- SKILLS: • WordPress website design & development • Conversion-focused design / conversion rate optimization (CRO) • User experience design (UX), user interface design (UI), interaction design (IxD) • Figma design for landing pages and websites • Graphic design for websites and marketing materials • Website migration to WordPress • Website redesign • Website design for: supplement, landing page, e-commerce, B2B, B2C, e-learning, LMS, corporate, health care, medical device, restaurant, startup, SaaS, consultant, coach, event, law firm / lawyer / attorney, finance, doctor, and author. • Setting up payment gateways and systems: Stripe, Authorize.Net, and others. • Marketing automation • CRM and shopping cart setup and configuration ------------------- TOOLS: • WordPress, WooCommerce, Shopify, Webflow, HTML/CSS • Figma, Adobe Photoshop • Beaver Builder, Elementor, Avada, Genesis • Keap / Infusionsoft, Go High Level, Ontraport, ClickFunnels, Teachable • ConvertKit / Kit, AWeber, Mailchimp, Drip • Google Analytics, Google Tag Manager • Zapier • Jotform, Typeform • EverWebinar, WebinarJam (webinar software) • One Click Upsell / Post Purchase Upsell • Advanced Custom Fields Pro (ACF), Custom Post Types (CPT)