Shajib Kumar S.

I’m a Performance-Focused Video Editor & Creative Strategist specializing in Direct-Response, DTC, and eCommerce video ads. With 6+ years of experience in video editing and digital marketing, I create performance-focused creatives for Health, Supplements, Wellness, Skincare, Beauty, and other DTC brands. I don’t just edit videos—I think about **why an ad should work**. With hands-on experience in Meta advertising and direct-response marketing, I understand how creative decisions can impact Hook Rate, Hold Rate, CTR, CVR, CPA, and ROAS. I use that knowledge to build video creatives designed to capture attention, communicate the offer, build trust, and drive action. ### What I Create • Direct-Response Meta & TikTok Video Ads • DTC / eCommerce Video Ads • VSLs (2–10+ minutes) • UGC & AI UGC Ads • Founder Stories & Testimonials • Problem-Solution Ads • Product Demos & Before/After Creatives • Advertorial & Native-Style Ads • Hooks & Creative Variations ### How I Work I can work from a creative brief, marketing angle, script, reference ad, or raw footage and turn it into a complete performance-focused creative. I handle: **Hook → Story → B-roll → UGC/AI Visuals → Voiceover → Captions → Pacing → Sound Design → Motion Graphics → CTA** I’m also comfortable working alongside Creative Strategists and following established creative direction while bringing the concept to life through editing and production. ### Creative Process **Research → Angle → Hook → Script → Production → Testing → Analysis → Iteration** I know the first 3–5 seconds matter, but a winning ad needs more than a strong hook. It needs to hold attention, make the message clear, create desire, overcome objections, and move the viewer toward action. ### Tools Adobe Premiere Pro • After Effects • CapCut Pro • Higgsfield • ElevenLabs • ChatGPT • Claude • Canva • Meta Ads Manager • Notion / ClickUp If you need a **Video Editor who understands both creative production and performance marketing**, I’d be happy to help turn your scripts, concepts, and raw footage into stronger direct-response creatives. **Let’s create ads that don’t just look good—they’re built to perform.** Regards, Shajib