Ben R.
Full-Stack Developer | Site Migration Expert (2012 - 2025)
With over 14 years of experience as a full-stack developer, I bridge the gap between aesthetic design and technical performance. My approach focuses on building resilient, future-proof digital assets that don't just look professional but dominate search rankings and user experience metrics. Core Expertise: Architecture & CMS Strategy: Expert-level implementation of both traditional WordPress ecosystems and modern Jamstack / Headless CMS architectures (Astro, Keystatic, Netlify). I specialise in designing content schemas that make site management intuitive while maintaining a decoupled, secure backend. Seamless Site Migrations: Specialising in low-risk, high-reward transitions between platforms. I handle the heavy lifting of moving content, databases, and assets while ensuring zero downtime and 100% data integrity. SEO-First Migration & Structured Data: I treat SEO as a foundation, not an afterthought. This includes building Silo SEO structures, rigorous 301 redirect mapping, and advanced JSON-LD Schema Markup (Organisation, Local Business, FAQ, and Article schemas) to ensure your site earns rich snippets and maximum visibility on SERPs. Performance Engineering: I don’t just "improve" speed; I optimise for 95+ Google PageSpeed Insights scores. By utilising static site generation (SSG), advanced caching, and clean TypeScript/modern JS, I ensure your site is lightning-fast and passes Core Web Vitals with ease. Comprehensive Web Design: Creating intuitive, responsive interfaces using modern design principles. Whether using flexible website builders or custom-coded solutions, I focus on conversion-driven layouts that work across all devices. Why Work With Me? I bring a decade and a half of professional problem-solving to every project. Whether you are a medical professional needing a complex SEO restructure with custom schema or a business migrating to a high-performance headless workflow, I provide the technical precision and clear communication necessary to deliver a world-class web presence.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2k
Billed in all: $25,911$26k
$2k in the last 6 months
Across 24 contracts
Earnings, last 30 days
Skill rankings: Top 16% in HTML5
Ranked by MRR among everyone on Upwork with the skill.
- #5Decap CMS19 freelancers · 🇳🇿 #1Top 26%🇳🇿#1 of 1
- #13Static Site Generator55 freelancers · 🇳🇿 #1Top 24%🇳🇿#1 of 2
- #49CMS Framework194 freelancers · 🇳🇿 #1Top 25%🇳🇿#1 of 1
- #658Website Optimization2,664 freelancers · 🇳🇿 #1Top 25%🇳🇿#1 of 2
- #665Website Migration2,321 freelancers · 🇳🇿 #2Top 29%🇳🇿#2 of 2
- #833Squarespace3,212 freelancers · 🇳🇿 #1Top 26%🇳🇿#1 of 6
- #944Wix4,075 freelancers · 🇳🇿 #1Top 23%🇳🇿#1 of 4
- #1,675Conversion Rate Optimization5,165 freelancers · 🇳🇿 #4Top 32%🇳🇿#4 of 13