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Ben R.

Ben R.

Full-Stack Developer | Site Migration Expert (2012 - 2025)

With over 14 years of experience as a full-stack developer, I bridge the gap between aesthetic design and technical performance. My approach focuses on building resilient, future-proof digital assets that don't just look professional but dominate search rankings and user experience metrics. Core Expertise: Architecture & CMS Strategy: Expert-level implementation of both traditional WordPress ecosystems and modern Jamstack / Headless CMS architectures (Astro, Keystatic, Netlify). I specialise in designing content schemas that make site management intuitive while maintaining a decoupled, secure backend. Seamless Site Migrations: Specialising in low-risk, high-reward transitions between platforms. I handle the heavy lifting of moving content, databases, and assets while ensuring zero downtime and 100% data integrity. SEO-First Migration & Structured Data: I treat SEO as a foundation, not an afterthought. This includes building Silo SEO structures, rigorous 301 redirect mapping, and advanced JSON-LD Schema Markup (Organisation, Local Business, FAQ, and Article schemas) to ensure your site earns rich snippets and maximum visibility on SERPs. Performance Engineering: I don’t just "improve" speed; I optimise for 95+ Google PageSpeed Insights scores. By utilising static site generation (SSG), advanced caching, and clean TypeScript/modern JS, I ensure your site is lightning-fast and passes Core Web Vitals with ease. Comprehensive Web Design: Creating intuitive, responsive interfaces using modern design principles. Whether using flexible website builders or custom-coded solutions, I focus on conversion-driven layouts that work across all devices. Why Work With Me? I bring a decade and a half of professional problem-solving to every project. Whether you are a medical professional needing a complex SEO restructure with custom schema or a business migrating to a high-performance headless workflow, I provide the technical precision and clear communication necessary to deliver a world-class web presence.

🇳🇿Nelson, New Zealand$75/hr90% JSS4.45 (15)Since Jun 2012

Earnings and projects

MRR
$331

Last 6 months ÷ 6

World#94,370 / 412k
🇳🇿Country#104 / 622
Revenue, last 30 days
$0

Last 6 months: $2k

Total earnings
$25k

Billed in all: $26k

World#124,030 / 412k
🇳🇿Country#172 / 622
Per project
$1.1k

$2k in the last 6 months

World#117,853 / 412k
🇳🇿Country#166 / 622
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇳🇿Country#149 / 622
Projects in all
23

Across 24 contracts

67% fixed33% hourly
World#120,400 / 412k
🇳🇿Country#178 / 622

Earnings, last 30 days

$25.9kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$25.0k$25.5k$26.0k$26.5kOct 8Oct 23Nov 7

Skill rankings: Top 16% in HTML5

Ranked by MRR among everyone on Upwork with the skill.

  1. #5Decap CMS19 freelancers · 🇳🇿 #1Top 26%
  2. #13Static Site Generator55 freelancers · 🇳🇿 #1Top 24%
  3. #49CMS Framework194 freelancers · 🇳🇿 #1Top 25%
  4. #658Website Optimization2,664 freelancers · 🇳🇿 #1Top 25%
  5. #665Website Migration2,321 freelancers · 🇳🇿 #2Top 29%
  6. #833Squarespace3,212 freelancers · 🇳🇿 #1Top 26%
  7. #944Wix4,075 freelancers · 🇳🇿 #1Top 23%
  8. #1,675Conversion Rate Optimization5,165 freelancers · 🇳🇿 #4Top 32%