Pooja A.

I am a Digital Analytics and Adobe Experience Cloud Specialist with 12+ years of hands-on experience designing, implementing, and optimizing enterprise-level analytics, customer data platforms, and personalization solutions across eCommerce, retail, and mobile applications. My core expertise lies in Adobe Experience Cloud, including Adobe Analytics, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Launch (Tags), Adobe Target, and Web SDK implementations. I specialize in architecting scalable tracking frameworks using XDM schemas, datasets, datastreams, and data views to enable accurate reporting, advanced segmentation, and real-time personalization. I have extensive experience implementing end-to-end tracking solutions across web and mobile apps using Web SDK, AppMeasurement, and mobile SDKs, ensuring clean, reliable data collection aligned with business objectives. In addition to Adobe solutions, I also work extensively with Google Analytics (GA4), Google Tag Manager (GTM), and Tealium iQ, providing vendor-agnostic analytics architecture and implementation. My key capabilities include: • Adobe Analytics implementation, debugging, and optimization • Adobe Experience Platform (XDM schemas, datasets, datastreams, identities) • Customer Journey Analytics (Data Views, connections, reporting models) • Adobe Launch (Tags) and Web SDK migration and implementation • Adobe Target implementation and testing support • Data layer design and governance • Mobile app analytics implementation and validation • Google Analytics 4 and Google Tag Manager implementations • Tealium iQ tag management implementation • Debugging using Charles Proxy, Proxyman, browser dev tools, and network inspection • Analytics audits, troubleshooting, and fixing data quality issues • Testing validation and implementation QA I have worked with enterprise clients to: • Implement scalable analytics architectures • Fix broken or inaccurate tracking implementations • Migrate from legacy implementations to modern Web SDK and AEP • Enable advanced reporting and customer journey analysis • Support experimentation and personalization programs I focus on delivering clean implementations, accurate data, and scalable analytics foundations that empower organizations to make confident, data-driven decisions. If you need help with Adobe Experience Cloud, AEP, CJA, GA4, Tealium, or analytics debugging and implementation, I can help you deliver reliable, enterprise-grade solutions.