Usman Q.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Hi there! Not sure you can trust your analytics or conversion data to make decisions? Or collecting plenty of data but struggling to turn it into useful insights and actions? I help businesses build, fix and improve their measurement, from analytics and tracking implementation to attribution, reporting, and running CRO programmes. Whether you need to fix a specific tracking issue, audit or improve an existing setup, or build a measurement/CRO programme from scratch, I can help. Keep reading to see the areas I specialise in ↓ → Analytics & Measurement - Measurement strategy and tracking plans aligned with business goals - Analytics implementation, audits, migrations and troubleshooting - Google Analytics 4 (GA4), Adobe Analytics and product analytics tools - Google Tag Manager (GTM) and server-side GTM implementations - Server-side tracking, Conversion API integrations (e.g. Meta CAPI), and webhooks - Ecommerce and enhanced ecommerce tracking - Google Ads, Meta, Microsoft Ads, LinkedIn, Reddit and other advertising platform tracking - Consent Mode, CMP integrations and consent-aware measurement - Attribution and discrepancies between analytics, advertising platforms and backend data - BigQuery analysis, data querying and analytics integrations - Reporting and dashboards - Tracking QA, debugging and ongoing measurement support - Training and support for internal teams → Conversion Rate Optimisation (CRO) Getting the data right is only part of the job. I also help businesses use quantitative and qualitative data to understand user behaviour and improve conversion performance. - CRO and heuristic audits - Analytics and behavioural research - Heatmaps and session recordings - User research, surveys and user testing - Experimentation strategy and planning - A/B test setup, management and analysis - VWO, GrowthBook, PostHog, Intelligems and other experimentation platforms → Why work with me? ✓ 5+ years working hands-on with analytics, measurement and CRO ✓ Speaker at Measure Summit 2024 & 2025 ✓ Published by Stape, MeasureSchool and Coupler on analytics and measurement topics ✓ CXL Institute certified in Digital Analytics, Conversion Optimisation, Digital Psychology and Customer Acquisition ✓ Experience across ecommerce, lead generation and complex multi-site measurement setups ✓ Broader digital marketing experience, including paid ads, so I understand measurement from both the analytics and acquisition sides → Tools & Platforms I can work with your existing tech stack, but here are some of the platforms I regularly work with: • Analytics: GA4, Adobe Analytics, Mixpanel, Amplitude, PostHog • Tagging & Server-side Tracking: GTM, sGTM, Stape, GCP, TAGGRS • Data & Reporting: BigQuery, Looker Studio • Behaviour Analytics: Contentsquare, Microsoft Clarity • Experimentation: VWO, GrowthBook, Convert, Intelligems • CMS & Ecommerce: Shopify, WordPress (WooCommerce), Wix, Webflow, and Squarespace → Have a tracking, analytics or CRO challenge? Send me a message with what you're trying to solve. I'll tell you how I'd approach it and where I can help. Thanks for taking the time to read my profile, have a great day! Usman