Usman Q.

Web Analytics & CRO Expert with Digital Marketing background

Hey there! Let’s talk about what I can do for you: ➜ Analytics: - Develop a measurement strategy that aligns with your business goals - Google Analytics 4 setup, audit, and reporting (including other web and product analytics tools) - Google Tag Manager setup, including conversion tracking, server-side, enhanced ecommerce, platform-specific setups (Google Ads, Facebook, Snapchat, Pinterest, Shopify, etc.), and cookie consent setups - Build useful and simple Looker Studio dashboards - Use BigQuery to query GA4 data - Debug and fix tracking issues - Create top-selling product combos, returns, etc. for ecommerce stores ➜ Conversion Rate Optimization (CRO) - Conduct Research: Heuristics/CRO audit, interviews, heatmaps, session recordings, user testing, surveys - Develop & Manage CRO Program: Strategy, planning, setting up, launching, and analyzing AB tests (design and development not included) --- Guess it's time to give info on my background. Here are some highlights: 1. I have done sessions on Measure Summit 2024 and 2025 - One of the largest virtual events dedicated to leveraging measurement, data, and analytics for business growth. It features some of the biggest names in the industry, like Simo Ahava and Julius Fedorovicius. 2. I blog about GA4, web analytics, CRO, and AI for analytics / marketing on the following sites: - measureschool.com/category/google-analytics-4/ (one of the top web analytics blogs and learning resources on the internet) - koalatative.com/blog/ (a small CRO agency of amazing people creating big impacts!) - blog.coupler.io/author/usman-qureshi/ (Coupler.io is one of the well-known tools out there to stitch all your data together in one place and show on useful dashboards) - dataterminus.com/blog (my own blog) 3. I am also CXL Institute Certified: ✓ Digital Analytics Expert ✓ Digital Psychology Specialist ✓ Conversion Optimizer ✓ Customer Acquisition Specialist ✓ Several other courses by industry experts ◉ Past experience and knowledge of: - Copywriting - Google Ads and Paid Social - Influencer Marketing - UX Research - Customer Service and Sales ◉ Skills that I believe really matter: 1. Effective Communication - Online for most of the time, and responding quickly. 2. Flexibility - I am happy to get on a call with you to help you understand what I have done, as well as present anything to your clients if needed! 3. Limitations - If I don't know something, I will try my best to learn it. As per my experience, you can always put in the hrs and learn something different. But if it's not feasible, then I'll let you know. After all, as humans, we all have our limits! 4. Commitment - If I am bidding on your project, I 'will' deliver as I don't believe in wasting the time of either party. It's a rare commodity in adult life that most of us can relate to. Hopefully, you know enough about me to have a chat with me! Let's talk!