Skip to content
BackNov 7
Rana Saad S.

Rana Saad S.

Marketing Technology Architect | Independent Contractor

Marketing Technology Architect specializing in revenue-driving integrations, conversion rate optimization, AI implementations, and operational transformations for scaling businesses. I architect complex marketing technology ecosystems that directly impact bottom-line growth. My recent work includes recovering $80K in revenue through strategic billing migrations, improving email deliverability from 2% to 33% for high-volume senders, deploying AI chatbot systems across 24+ client accounts, and leading comprehensive CRO programs that optimize every step of the customer journey. What sets me apart is my ability to diagnose technical bottlenecks that keep businesses stuck at revenue ceilings, then design and implement integrated solutions that unlock scalability. Whether it's building full-stack membership platforms generating 15K signups, implementing simultaneous A/B testing across multiple funnel steps, turning around failing client relationships through operational improvements, or pioneering AI workflow automation - I bridge the gap between marketing strategy and technical execution. My expertise spans CRM migrations, advanced conversion optimization testing, email deliverability optimization, affiliate network management, and emerging AI implementations. I've successfully led crisis turnarounds for multi-million dollar client accounts while building the teams and processes needed to sustain growth. My CRO work includes complex tracking implementations, multi-variate testing setups, and data integration projects that provide comprehensive visibility into conversion performance. Core platforms: Convert.com, Sticky.io, CheckoutChamp, WordPress, Zapier, Infusionsoft/Keap, ActiveCampaign, GHL and emerging AI tools. Certified in multiple marketing platforms and hold a Head of Marketing certification from DigitalMarketer. Currently helping scaling businesses ($3-10M range) architect the marketing technology infrastructure and optimization frameworks needed for their next growth phase.

🇵🇰Lahore, Pakistan$100/hr100% JSS4.66 (31)Since Jul 2012

Earnings and projects

MRR
$598

Last 6 months ÷ 6

World#70,368 / 412k
🇵🇰Country#8,599 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $3.6k

Total earnings
$95k

Billed in all: $97k

World#41,737 / 412k
🇵🇰Country#3,242 / 52.9k
Per project
$1.9k

$1.2k in the last 6 months

World#81,556 / 412k
🇵🇰Country#6,351 / 52.9k
Projects, last 6 months
3
67% fixed33% hourly
World#66,479 / 412k
🇵🇰Country#13,400 / 52.9k
Projects in all
51

Across 61 contracts

34% fixed66% hourly
World#59,936 / 412k
🇵🇰Country#9,384 / 52.9k

Earnings, last 30 days

$96.7kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$95k$96k$97k$98kOct 8Oct 23Nov 7

Skill rankings: Top 12% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #25Keap Marketing162 freelancers · 🇵🇰 #7Top 15%
  2. #40Marketing Automation Software241 freelancers · 🇵🇰 #6Top 17%
  3. #46Funnel Testing256 freelancers · 🇵🇰 #17Top 18%
  4. #55Keap253 freelancers · 🇵🇰 #8Top 22%
  5. #143Marketing Automation Strategy634 freelancers · 🇵🇰 #25Top 23%
  6. #325Marketing Operations & Workflow1,406 freelancers · 🇵🇰 #36Top 23%
  7. #352Marketing Analytics1,577 freelancers · 🇵🇰 #36Top 22%
  8. #1,122Customer Relationship Management5,121 freelancers · 🇵🇰 #135Top 22%