Alex R.

I help businesses fix two expensive problems: marketing data they can't trust, and manual work that should already be automated. Tracking and attribution for DTC brands and agencies. AI automations and processes for any business. Two separate offers, same engineering standard. ━━━━━━━━━━━━━━━━━━━━ 𝗢𝗙𝗙𝗘𝗥 𝟭: 𝗧𝗥𝗔𝗖𝗞𝗜𝗡𝗚 & 𝗔𝗧𝗧𝗥𝗜𝗕𝗨𝗧𝗜𝗢𝗡 Meta says 200 purchases. GA4 says 140. Shopify says 160. Which number are you scaling on? It's almost never a reporting problem. It's usually duplicate purchase events, browser and server events that don't deduplicate, click IDs lost mid-checkout, weak Meta CAPI match quality, or a GTM container that drifted after one funnel change too many. ✅ Meta, GA4, Google Ads and Shopify revenue reconciliation ✅ Server-side tracking: sGTM, Stape, Meta CAPI, Enhanced Conversions, TikTok Events API ✅ Browser + server deduplication and event match quality ✅ Cross-domain and funnel builder attribution (Shopify, CheckoutChamp, custom checkouts) ✅ Consent Mode v2 without silently losing conversions ✅ Attribution tool validation: Triple Whale, Northbeam, Hyros How we work: a fixed-scope Tracking Audit first, then an Infrastructure Rebuild or a Monthly Retainer (drift monitoring, monthly attribution health check, direct Slack access once the contract starts). For agencies, I cover tracking across your client portfolio, white-labeled if you need it. Best fit: performance agencies managing $50k+ a month in client spend, and DTC brands where a 20% tracking error is real money. Not a fit if you just need a pixel dropped on a page. ━━━━━━━━━━━━━━━━━━━━ 𝗢𝗙𝗙𝗘𝗥 𝟮: 𝗔𝗜 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗜𝗢𝗡𝗦 & 𝗣𝗥𝗢𝗖𝗘𝗦𝗦𝗘𝗦 Your team is still copying data between tools, chasing leads by hand and answering the same questions every day. AI can now do that work reliably, if it's engineered properly. I'm a 3x founder, and I teach this: Enterprise Software Engineering, AI Automation and AI for Small Businesses, to 10,000+ students online and in person. I also run VibeFounders, a founders club for people building with AI. So you get systems built to enterprise standards, and a team that actually knows how to run them. ✅ Process audit: find the repetitive work worth automating first ✅ AI agents for sales, support and operations ✅ Automated workflows connecting your tools, CRM and inbox ✅ Internal tools and MVPs built with AI ✅ Team training so everything keeps running after handover Best fit: founders and teams who know their processes cost too many hours and want them automated properly, not held together by fragile prompts. ━━━━━━━━━━━━━━━━━━━━ 𝗪𝗛𝗬 𝗠𝗘 🏆 Expert-Vetted, top 1% of Upwork talent 🏆 Top Rated Plus, 100% Job Success 🏆 3x founder, 20+ years in software engineering 🏆 Tracking rebuilt for 7 and 8 figure DTC brands and performance agencies 🏆 10,000+ students taught: I don't just build your system, I make sure your team can run it ━━━━━━━━━━━━━━━━━━━━ 𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬 ⭐⭐⭐⭐⭐ "If you have tracking issues, duplicate pixel issues, then Alex is the guy!! We hired someone else that only looked at the Meta pixel and that's it. Alex does it all!" ⭐⭐⭐⭐⭐ "Alex goes above and beyond... He 'owns' the project and treats it as though it's his business. Highly recommended." ━━━━━━━━━━━━━━━━━━━━ 𝗦𝗧𝗔𝗖𝗞 Tracking: GTM (web + server) · GA4 · BigQuery · Meta Pixel + CAPI · Google Ads · TikTok · Stape · Triple Whale · Northbeam · Hyros · Shopify · CheckoutChamp · WooCommerce AI: Claude (API, Claude Code, MCP, custom Skills) · Lovable · OpenAI (ChatGPT, Codex) · n8n · Make · Zapier · Meta MCP · Opus Clip · Opus Agent · Higgsfield · Instinct ━━━━━━━━━━━━━━━━━━━━ 👉 Tell me which problem you have: the gap between your platforms (for example "Meta reports 30% more purchases than Shopify"), or the process eating your team's hours. I'll tell you where I'd start, before we talk scope.