Brandon E.

"One A/B test he ran on our homepage resulted in a conversion lift of over 100%. His strategic thinking and hands-on execution made a real impact. Highly recommend working with him." - Sam M (Upwork Verified Review). ⭐ 98% site-wide conversion rate increase for an information product. Achieved in 6 months. ⭐ 70% site-wide conversion rate lift for ecom brand. The conversion rate for the product pages went up 400% alone Achieved in 5 months. ⭐ 61% increase for a digital service landing page. ⭐ 20% increase of a DTC brand’s main homepage/landing page. "Brandon is one of those guys who immediately adds value when you involve him in your business. We were lucky to find him and would recommend him to anyone who is interested in optimizing their website or landing page for conversions. His knowledge of testing methodology and his ability to take ownership of a project has been highly valuable, and we’ve seen dramatic wins." - Jon V. "Conversion rates were lifted by 20%+ after implementing your CRO'd website design. Visually, you brought a ton of professionalism to the brand and consequently developed a lot more trust in visitors! Nowadays, 90% of our conversions are actually women and the sales are almost exclusively direct response... crazy right? The instant conversion speaks deeply to trust they must feel on the website." - Johnathan T For the past 12 years I've boosted the conversion rates of landing pages, ecom product pages, and funnels for companies such as Energizer, Whitepages.com, Credit.com, Indeed.com, LoJack, and UnderArmour. I've easily run over 1000 a/b tests at this point, so I know what works and what doesn't. I'm conversionxl certified and copy hackers (conversion copywriting) certified. Read below to learn how my CRO process works: 1️⃣ WHERE IS YOUR CONVERSION BOTTLE-NECK. I identify conversion bottlenecks through detailed analysis of your funnels and user journeys. This not only shows where your website is losing money but also highlights the steps blocking your business’s growth. 2️⃣ Next, I DETERMINE THE CAUSES of these issues using quantitative tools like Google Analytics and qualitative methods such as heat maps and user interviews. This helps me understand user needs, intent, objections, and how they perceive your value proposition. I focus on persuasion and problem-solving over simple color and design tests. In my experience, improving perceived value and trust is the best way to increase conversion rates and AOV. This could be better copy, imagery, sales angle, offer, etc. In other words, how do I create a page/site that makes your business the obvious best choice? Visitors are looking at many different options, how do we craft a sales message that connects with them in ways the competition isn't? This takes experimentation usually, but is the only way to meaningfully increase sales/leads long term. 3️⃣ I then FORMULTE HYPETHESES for boosting conversion rates, selecting strategies from my past experience running over 1000 a/b tests. 4️⃣ I design, develop, and QA A/B tests. I'm able to use all major A/B testing tools. I ensure tests are properly executed and tracked, including gradual traffic scaling and detailed session analysis. 5️⃣ I test fast and cut losers quickly. Every test doesn't need to run for two weeks and reach 95% significance. You're running a business, not a bio laboratory. The more tests we run, the better your site will be. 6️⃣ This five-step process is repeated monthly to ensure continuous improvement. CRO is a continuous data-driven process. It's not about a-b testing random best practices. The key is in research. There are no conversion SECRETS or ‘HACKS’ that will make your brand instantly profitable. There’s a reason everyone doesn’t make millions from templates and best practices. Everyone wants quick wins, but those rarely exist. Don't hire a CRO if that's what you need. If a particular tactic universally increased conversions, you would know about it. Everyone would be doing it. What REALLY moves the needle is understanding WHAT matters most to your customers, HOW you need to communicate that, WHY it’s important, and exactly WHERE you need to surface that information in order to create the most impactful journey. To take your business to the next level you need to figure out what your customers really want and how your product/service can best appeal to them. It takes a very particular combination of user psychology, direct response copywriting, UX/UI design, behavioral data, quantitative data, & analysis to achieve success.