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Carolyn W.
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Carolyn W.

SEO Content Writer, Strategist, and Brand Storyteller

Writer, editor and content strategist passionate about good words, good whisk(e)y, and the power of mission-driven organizations and businesses. My career includes nearly 20 years of experience in both for-profit and non-profit environments, utilizing and building a diverse skillset that includes: ‣ Copywriting, content writing, and strategy ‣ Digital marketing ‣ E-Commerce ‣ Data analytics ‣ Non-profit operations, fundraising, and community engagement ‣ Donor and customer relations As a freelance writer and founder of Pemberley Creative LLC, I work with B2B and B2C brands to craft authentic long-form content, editorial storytelling, and SEO-driven writing designed to be read by humans first. I’m especially drawn to mission-driven organizations and industries where voice and trust matter, with a particular interest in whisky, pets, and the nonprofit sector. If you’re looking for a thoughtful, reliable (and remarkably human) writer who balances creativity with clarity, I’d love to connect.

🇺🇸Lexington, United States$75/hr100% JSS4.85 (20)Since Jul 2012

Earnings and projects

MRR
$1.1k

Last 6 months ÷ 6

World#44,446 / 412k
🇺🇸Country#7,641 / 62.1k
Revenue, last 30 days
$1.5k

Last 6 months: $6.6k

World#29,255 / 412k
🇺🇸Country#5,130 / 62.1k
Total earnings
$37k

Billed in all: $38k

World#94,943 / 412k
🇺🇸Country#16,696 / 62.1k
Per project
$1.3k

$6.6k in the last 6 months

World#102,846 / 412k
🇺🇸Country#17,491 / 62.1k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
28

Across 30 contracts

33% fixed67% hourly
World#103,224 / 412k
🇺🇸Country#15,318 / 62.1k

Earnings, last 30 days

$38.4k+$1.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$36k$37k$38k$39kOct 8Oct 23Nov 7

Skill rankings: Top 6% in Blog Content

Ranked by MRR among everyone on Upwork with the skill.

  1. #129Ebook Writing2,045 freelancers · 🇺🇸 #47Top 6%
  2. #229Business Writing2,455 freelancers · 🇺🇸 #109Top 9%
  3. #321Blog Content5,596 freelancers · 🇺🇸 #103Top 6%
  4. #396Copy Editing5,372 freelancers · 🇺🇸 #219Top 7%
  5. #774Blog Writing13,251 freelancers · 🇺🇸 #263Top 6%
  6. #774Editing & Proofreading11,045 freelancers · 🇺🇸 #290Top 7%
  7. #1,589Copywriting21,052 freelancers · 🇺🇸 #509Top 8%
  8. #1,632Data Analysis14,624 freelancers · 🇺🇸 #335Top 11%