Andrew G.

I help digital products convert more users. With 20+ years in conversion optimisation, user research, UX strategy and product management, I find where users drop off, understand why, and prioritise the changes that move your key metrics. As Director at ImproveMyUX, I've worked across e-commerce, SaaS, subscription, healthcare and finance, for agencies, growing startups and global brands. RESULTS - British Gas HomeCare: usability audits and user research → 36% uplift in online quotes and 22% more Boiler Repairs landing page visits - Size?: regular user research → 9% uplift in transactions and 200%+ increase in alternative payment methods - AAH: research insights and usability audits → 1.6% sitewide conversion improvement - Jacks Flight Club: research-led onboarding redesign, A/B tested → large uplift in trial subscriptions and a notable uplift in paid subscriptions - Galderma: Amazon and Lazada brand store UX → conversion uplift across all projects - Santen Ocutears: multi-region UX, including an eye drop finder tool → significant increase in pharmacy eye test bookings - Danone: accessibility audit across its worldwide brand sites → WCAG AA best practice on every brand HOW I CAN HELP 1. CRO & UX AUDITS My CRO Audit benchmarks where you are now and shows exactly where you're losing conversions. Built for e-commerce, lead generation, and onboarding/subscription products. In 3–5 days you get: ✔️ A UX Scorecard: every area rated and colour-coded, so you can see where you're leaking conversions ✔️ A video walkthrough of your site as a first-time user ✔️ A prioritised list split into Fix Now (high impact) and Testing Hypotheses (structured A/B test ideas) How I do it: my own industry-specific heuristics framework (not a generic checklist), funnel analysis in your existing tools (GA4, Hotjar, Clarity, Heap, Shopify), accessibility checks and a competitor review. Ongoing: A/B test design, results analysis and monthly CRO retainers. 2. USER RESEARCH End-to-end research, from choosing the right method and recruiting participants to facilitating sessions and reporting findings your team will actually use. ✔️ Remote user interviews ✔️ Usability testing ✔️ Surveys ✔️ Card sorting ✔️ Analytics and behavioural data analysis 3. UX STRATEGY Turning research and audit findings into a clear direction: ✔️ Customer journey mapping and user flows ✔️ Information architecture ✔️ Prioritised UX roadmaps (quick wins through to strategic projects) ✔️ Measurement and experimentation plans ✔️ Rapid prototyping and accessible design 4. PRODUCT MANAGEMENT & OWNERSHIP Product management grounded in user research. I can run the discovery myself, not just commission it, so backlog and roadmap decisions are based on evidence, not assumptions. ✔️ Product vision and roadmap planning ✔️ Backlog management, user stories and acceptance criteria ✔️ Stakeholder alignment across design, engineering, marketing and leadership ✔️ Interim Product Manager, fractional Product Owner or discovery lead SELECTED CLIENTS Education & Publishing: Bloomsbury Publishing, Classlist, Elsevier, Magoosh, Microbit, Taylor & Francis E-commerce: Danone, Liverpool Football Club, Puma Energy & Comms: British Gas, British Telecom, Bulb Energy Finance: Allegiant Finance, Benetic, Ernst & Young, Morningstar Healthcare: AAH, Alcon, Galderma, Medela, Modus, Mount Sinai, Santen SaaS: Includia, Mailosaur, Vee-Help, Venzee Transport: Lexus, Michelin, Toyota, Volkswagen Travel & Tourism: Butlins, Edinburgh Zoo, Jacks Flight Club Not sure where to start? Message me with your goal and I'll suggest the right first step, usually a CRO Audit.