Skip to content
BackNov 7
Sabeen S.
Upwork badge

Sabeen S.

Creative Strategist | SEO Content Writer | Website Copywriter

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭, 𝐒𝐄𝐎 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐫𝐢𝐭𝐞𝐫 & 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 with 13 years of experience creating content that earns attention, ranks in search, and moves people to act. I don't start with the words. I start with the audience, offer, search intent, and action you want the reader to take. Then I build the strategy and content around that. That can mean shaping campaign angles, writing SEO articles, improving website messaging, creating landing page copy, or turning a rough idea into a polished long-form asset. 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 📌 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐩𝐲 I help brands turn customer insights into stronger hooks, messaging, offers, and content direction. - Creative strategy and campaign concepts - Audience and competitor research - Hooks, angles, messaging, and creative briefs - Sales letters and sales copy - Email marketing and newsletters - LinkedIn newsletters - Promotional and campaign copy The goal is simple: figure out what needs to be said, who needs to hear it, and what should happen next. 📌 𝐒𝐄𝐎 𝐀𝐫𝐭𝐢𝐜𝐥𝐞𝐬 & 𝐁𝐥𝐨𝐠 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 As an SEO writer for articles and blogs, I create useful, search-aligned content without forcing keywords into generic copy. I write: - SEO articles and blog posts - Long-form guides and tutorials - Comparison and “best-of” content - SaaS and B2B content - Keyword-led content briefs - Search intent and topic mapping - Content refreshes and optimization For long-form content, I can handle the full process from topic research and outline to writing, editing, and publish-ready delivery. 📌 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐂𝐨𝐩𝐲 & 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞𝐬 Your website should do more than explain what you do. It should make the right customer understand why they should choose you. I write and optimize: - Home and About pages - Service pages - Landing pages - Product and category pages - Ecommerce copy - Lead-generation pages - Website content and web copy My approach combines SEO writing, positioning, and conversion copywriting so pages work for both search engines and buyers. 📌 𝐆𝐡𝐨𝐬𝐭𝐰𝐫𝐢𝐭𝐢𝐧𝐠 & 𝐋𝐨𝐧𝐠-𝐅𝐨𝐫𝐦 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 I also work on: - eBooks and recipe eBooks - Ghostwritten long-form content - Self-help and business content - Scripts - Research-based content - Academic editing, research support, and structured writing 📌 𝐀𝐈 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬 I use AI where it improves speed and research, not where it weakens judgment or voice. That includes research, ideation, outlining, draft development, content repurposing, and AI content editing. Every final piece still gets a human strategy, writing, and editing pass. 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐈𝐄𝐒 𝐈'𝐕𝐄 𝐖𝐎𝐑𝐊𝐄𝐃 𝐈𝐍 Real Estate • Health & Fitness • Self Help • Tech • AI • Sports • Luxury Private Jet Charters • Plumbing & Home Services • Vaping & E-Cigarettes • Supplements & Protein Powders • iGaming • Finance & Crypto • Travel • Beauty & Haircare • Business & Finance 𝐇𝐎𝐖 𝐈 𝐖𝐎𝐑𝐊 - Quick intake: audience, offer, voice, competitors, and target action - Research: customer language, search intent, and positioning - Strategy: angles, messaging, keywords, and content direction - Outline or creative brief before drafting - Draft + edit for clarity, flow, SEO, and conversion - One focused revision round based on scope No black box. You know what I am building and why before the final copy lands. 𝐓𝐎𝐎𝐋𝐒 ClickUp • Parsley • Klaviyo • Happy Texting • Arvow • GoHighLevel • Wix Studio • Claude 𝐖𝐇𝐀𝐓 𝐘𝐎𝐔 𝐆𝐄𝐓 - Strategy before execution - SEO content built around real search intent - Copy tied to a clear audience and CTA - Consistent messaging across pages, emails, and campaigns - AI-assisted workflows without AI-sounding final content - One person handling research, strategy, writing, and editing Send me your product, service, topic, or URL, along with the deliverable, target customer, and deadline. 13 years. 600+ completed projects. Top Rated Plus. 𝐈𝐟 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐰𝐨𝐫𝐝𝐬, 𝐚𝐧𝐝 𝐰𝐨𝐫𝐝𝐬 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐝𝐨 𝐚 𝐣𝐨𝐛, 𝐥𝐞𝐭'𝐬 𝐭𝐚𝐥𝐤.

🇵🇰Islamabad, Pakistan$15/hr100% JSS4.86 (463)Since Jul 2012

Earnings and projects

MRR
$1k

Last 6 months ÷ 6

World#48,005 / 412k
🇵🇰Country#5,645 / 52.9k
Revenue, last 30 days
$215

Last 6 months: $6k

World#80,741 / 412k
🇵🇰Country#10,815 / 52.9k
Total earnings
$229k

Billed in all: $234k

World#12,330 / 412k
🇵🇰Country#852 / 52.9k
Per project
$346

$603 in the last 6 months

World#217,731 / 412k
🇵🇰Country#24,965 / 52.9k
Projects, last 6 months
10
70% fixed30% hourly
World#18,298 / 412k
🇵🇰Country#4,199 / 52.9k
Projects in all
661

Across 717 contracts

89% fixed11% hourly
World#933 / 412k
🇵🇰Country#120 / 52.9k

Earnings, last 30 days

$234k+$215 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$233.4k$233.6k$233.8kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Children's Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #17Cookbook118 freelancers · 🇵🇰 #3Top 14%
  2. #22Children's Writing405 freelancers · 🇵🇰 #1Top 5%
  3. #25Travel Writing420 freelancers · 🇵🇰 #3Top 6%
  4. #35Recipe Writing456 freelancers · 🇵🇰 #3Top 8%
  5. #44Campaign Copywriting507 freelancers · 🇵🇰 #7Top 9%
  6. #48Website Copy406 freelancers · 🇵🇰 #7Top 12%
  7. #54Financial Writing671 freelancers · 🇵🇰 #4Top 8%
  8. #106Ebook1,174 freelancers · 🇵🇰 #16Top 9%