Zach S.

Brand Identity & Logo Designer | FCB, Grey & DDB Veteran

Your brand isn't just a logo. It's the reason someone chooses you over everyone else, and the reason they stay. I'm Zach, a brand identity and logo designer specializing in rebranding, visual identity systems, and branded campaign design. With 20+ years of experience — including time inside advertising agencies like FCB, Grey, and DDB — I learned to concept campaigns, build visual themes, and think about brands as a whole story rather than a single mark. I now bring that advertising discipline directly to brand identity work for growth-stage startups, established businesses, churches, ministries, and nonprofits that need their brand to speak to not only their mission, but their story as well. Most clients come to me after one of three experiences: → They hired someone cheap and got something generic that doesn't represent who they are → They worked with a large agency and got lost in layers of account managers and process → They've been carrying an outdated brand that no longer reflects where they're going Sound familiar? That's exactly where I do my best work. What makes me different from most designers on Upwork: Most brand designers start with aesthetics. I start with the story. Working inside FCB, Grey, and DDB — agencies that built some of the world's most recognized campaigns — I learned to think about brands the way the best advertising minds do. Not as a single mark, but as a complete narrative that shapes how people feel, think, and act. That discipline — concepting campaigns, building visual themes, thinking about the whole story before touching a design file — is what I bring to every brand identity and rebranding project. It's a skill most logo designers never develop. And it's what separates a brand that looks good from one that actually builds your business. I build complete brand systems and corporate identity programs including logo design, brand guidelines, campaign concepts, and collateral. Everything works together as one cohesive system across every touchpoint. A logo without strategy is just a mark. A campaign without a strong visual identity is just noise. I build both. Where I focus: → Rebranding for companies, churches, and organizations that have outgrown who they used to be → Logo design and visual identity systems built to scale → Brand guidelines that keep your visuals consistent across print, digital, and social → Branded campaign concepts rooted in strategy and audience insight → Startup branding that gives young companies the presence of an established one → Church, ministry and nonprofit branding — deep experience helping mission-driven organizations communicate their vision clearly, consistently, and on a budget that serves the mission → Packaging design, pitch decks, and marketing collateral, always on-brand and always purposeful Who I work best with: Growth-stage startups ready to look like the company they're becoming. Established businesses who know their brand has fallen behind. Churches, ministries, and nonprofits who need senior-level design thinking that respects both their vision and their budget. The numbers: Top Rated on Upwork. 100% Job Success Score. 81 completed projects. I don't just deliver files. I deliver brands that give clients a competitive edge and the confidence to show up anywhere. If you're ready for a brand identity that means something and a designer who treats your goals like their own, let's build something worth remembering.