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Zach S.
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Zach S.

Brand Identity & Logo Designer | Custom Brands for Growing Companies

Your company has grown, but your brand still looks like the early version of you. That gap costs you credibility with bigger clients and makes it harder to charge what you’re worth. I fix that. I spent 20+ years at agencies like FCB, Grey and DDB, and now I work directly with businesses that need a logo and identity system built for where they’re headed. Every brand I create is custom, designed from scratch around your company, your audience and your goals. No templates, no recycled concepts. I’m a Top Rated freelancer with a 100% Job Success score across 80+ projects, so you can expect clear communication, on-time delivery and work you’ll be proud to put your name on. WHAT I DO Brand identity and rebranding: a complete visual system, from logo to color, type and imagery, built to work everywhere your brand shows up. Logo design: custom marks designed to be distinctive, memorable and right for your market. Brand guidelines: clear, practical rules so your team, vendors and future designers keep everything consistent. Marketing collateral and pitch decks: brochures, sales materials and presentations that carry your brand into the real world. WHO I WORK WITH Most clients come to me after one of three experiences: They hired a low-cost designer and got generic work that could belong to anyone. They worked with a big agency and got lost in layers of account managers and overhead. Their brand simply stopped keeping up with the business. WHY CLIENTS HIRE ME You get agency-level thinking and craft, working directly with the person doing the work. No account managers, no hand-offs, no inflated timelines. Let’s build a brand that reflects where your company is going, not where it started. Send me an invite or a message with a little about your business, and I’ll tell you how I’d approach it.

🇺🇸Gainesville, United States$75/hr100% JSS4.96 (56)Since Aug 2012

Earnings and projects

MRR
$186

Last 6 months ÷ 6

World#115,902 / 412k
🇺🇸Country#16,127 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $1.1k

Total earnings
$36k

Billed in all: $36k

World#98,138 / 412k
🇺🇸Country#17,178 / 62.1k
Per project
$430

$372 in the last 6 months

World#197,080 / 412k
🇺🇸Country#32,808 / 62.1k
Projects, last 6 months
3
33% fixed67% hourly
World#66,482 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
83

Across 93 contracts

53% fixed47% hourly
World#35,167 / 412k
🇺🇸Country#5,507 / 62.1k

Earnings, last 30 days

$36.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$35.5k$36.0k$36.5k$37.0kOct 8Oct 23Nov 7

Dotted: longer than usual between two readings. Hatched: over two weeks without one.

Skill rankings: Top 22% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #86Marketing Collateral Development241 freelancers · 🇺🇸 #38Top 36%
  2. #162Brand Style Guide427 freelancers · 🇺🇸 #26Top 38%
  3. #206Rebranding520 freelancers · 🇺🇸 #29Top 40%
  4. #228Corporate Branding802 freelancers · 🇺🇸 #32Top 28%
  5. #337Visual Identity815 freelancers · 🇺🇸 #34Top 41%
  6. #511Art Direction1,623 freelancers · 🇺🇸 #149Top 31%
  7. #547Typography2,054 freelancers · 🇺🇸 #127Top 27%
  8. #551Corporate Brand Identity2,351 freelancers · 🇺🇸 #104Top 23%