Kevin J.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

👋 Greetings! I am your ad spend budget’s first line of defense—ensuring every dollar is captured, attributed, and optimized—with full transparency. I deliver Attribution Clarity for performance marketers who are tired of guessing, reconciling numbers across tools, or trusting opaque “black box” tracking setups. Looking for an example tracking AUDIT report? Please check my portfolio! I do NOT just set up tags that fire on events. I am an attribution tracking subject-matter expert and architect with deep, hands-on experience across the entire canonical attribution pipeline—from the moment an ad is clicked to the moment insight drives action. Core Areas of Expertise ✅ Ad Click Capture (Edge-Level) Deep expertise in CDN-edge capture using Cloudflare Workers to reliably collect click IDs, UTMs, and attribution signals before browsers, ad blockers, or ITP can interfere. ✅ Offline & Hybrid Journey Matching Strategic implementation of API webhooks and server-side joins to stitch offline conversions, CRM events, calls, and sales activity back to web journeys—eliminating fragmented attribution. ✅ Server-Side & Cross-Domain Identity Best-in-class Stape server-side GTM setups for cross-domain tracking, identity stitching, first-party cookies, and durable user/session persistence. ✅ Full-Funnel Performance Visibility Unified analysis of ad clicks, web behavior, offline events, email engagement and funnel velocity—all connected into coherent, analyzable journeys. ✅ GDPR Consent-Denied Attribution Recovery I build privacy-first attribution systems that surface campaign-level insights from this blindside traffic, helping you optimize spend and improve ROAS while staying compliant with GDPR. Turn invisible traffic into actionable insights. I implement server-side, aggregate-only tracking that reveals campaign performance without cookies, user IDs, or compliance risk. ✅ Privacy-First Tracking & Optimization for Regulated Industries I help regulated and restricted-industry businesses (healthcare, finance, gambling, etc.) implement privacy-compliant, high-performance tracking systems that still enable ad platform optimization. Using server-side tracking, webhooks, and conversion APIs, I replace uncontrolled browser-based pixels—which often transmit excessive, unfiltered data—with clean, structured data pipelines that send only high-quality, compliant conversion signals (including offline events) to platforms like Meta Platforms. The result is accurate attribution, stronger optimization performance, and full alignment with platform policies—without sacrificing scale or data integrity. ✅ Attribution Tools & Insight Interpretation High-level competence in both implementing and correctly interpreting attribution platforms—turning data into actionable insight, not confusion. Unparalleled Transparency & Verifiable Tracking Most tracking setups are black boxes—buried in GTM containers and platform event managers. You're told it works. You hope it does. My work is not something you are asked to “just trust.” My tracking is fully verifiable. Nothing is buried in tag configurations, platform dashboards, or event manager guesswork. Every implementation is observable through my proprietary client dashboards that enable you to see real-time event flow across the entire attribution pipeline. Every signal, every match, every gap. Bullet-proof tracking you can actually inspect. You can see—clearly and objectively—that your tracking is robust, resilient, and trustworthy. If you’re serious about performance marketing—and want attribution you can defend with confidence—I’m the partner you want on your marketing team. My core competencies include: Google Tag Manager, Stape, Cloudflare, Shopify, Mixpanel, Segment, Attribution Apps (Wicked Reports, Hyros, Triple Whale), Conversion API (Meta, Google Ads, TikTok, Reddit, Bing etc), Offline conversions (heavy Google enhanced conversions for leads focus), CRM (Hubspot, Active Campaign, GHL), Email marketing platforms (Klaviyo, Drip etc), Tracking plan and code integration consultation, Claude AI, MarTech stack solution architecture.