Serina J.

I help B2B and growth-stage brands build structured demand generation and go-to-market strategies designed to improve acquisition, align marketing efforts, and support scalable growth. With 15+ years of experience across healthcare, SaaS, retail, security, enterprise services, and consumer brands, I specialize in evaluating growth opportunities, identifying acquisition gaps, and building strategic marketing frameworks that support long-term business objectives. My work focuses on strategic planning and growth alignment — not day-to-day campaign execution. Areas I support include: • Go-to-market strategy • Demand generation planning • Lead generation strategy • Omnichannel growth planning • Funnel & acquisition strategy • Audience & market analysis • Competitive analysis • Channel prioritization • Strategic marketing audits • LinkedIn demand generation strategy • Referral & partner growth strategies • KPI & measurement frameworks • Marketing roadmap development • Growth opportunity analysis Recent Experience: • Built GTM strategy for Bonafide’s $900K menopause launch across retail, affiliate, digital, and awareness channels • Developed seasonal growth strategy recommendations for Sumo Citrus campaigns • Created B2B lead generation and LinkedIn prospecting strategies for enterprise-focused organizations • Developed strategic marketing recommendations for organizations focused on recurring revenue and pipeline growth • Led integrated planning initiatives across healthcare, security, SaaS, retail, and consumer sectors How I Typically Help Clients: • Clarify acquisition strategy before scaling marketing efforts • Identify gaps in channel performance and lead generation systems • Improve alignment between marketing initiatives and business goals • Structure growth roadmaps and strategic planning frameworks • Evaluate market opportunities and channel effectiveness • Support internal teams with senior-level strategic guidance I work collaboratively with internal teams, agencies, and execution partners to build scalable marketing strategies designed to support sustainable growth. Best Fit Clients: • B2B companies • Growth-stage brands • Enterprise organizations needing strategic planning support • Teams investing in marketing but lacking clear acquisition alignment • Organizations needing senior-level strategy leadership without a full-time executive hire If your company needs clearer growth strategy, stronger demand generation planning, and more aligned acquisition efforts — let’s connect.