Anton R.

Video advertising, Video for Facebook Ads, Video edit

I specialize in creating ads for Meta/Facebook, I've created hundreds of them. I've also managed FB ads myself with budgets up to $100k/month and know how to create ads that convert. The single most important element in running a successful Facebook Ads (Meta Ads) campaign in 2026 is creative - by a significant margin. Meta's algorithm (especially post-Andromeda updates and ongoing AI advancements) has shifted dramatically. Creative quality and resonance now act as the primary "targeting" mechanism. The system no longer relies heavily on manual audience selections to find buyers, instead it uses creative signals (hook strength, watch time, engagement, scroll-stopping, and early conversion prediction) to decide who sees your ad, how much it costs (CPM), and whether it scales. Industry consensus from 2025–2026 (Meta insiders, top agencies, performance marketers) estimates that creative accounts for 50–70% of performance variance, far outpacing audience selection, bidding strategy, or even offer in most cases. Besides Facebook Ads, I have overall 7+ years in digital marketing, as I worked in 2 performance marketing agencies, ran my own projects, and worked at client side. I've worked with almost all paid marketing channels firsthand and then built and managed teams that run profitable marketing campaigns in total of $300+ k/month (across multiple channels besides Meta Ads).