Parambir S.

Hi, I'm Param — Top Rated Product & Marketing Analytics Expert helping businesses build reliable tracking, fix attribution issues, and turn data into measurable growth with Posthog, Mixpanel, Amplitude, Google Analytics (GA4), Google Tag Manager (GTM), AppsFlyer, BigQuery, and Looker Studio. If your tracking is broken, conversions don't match across platforms, or you can't trust your analytics data, I can help you build an analytics foundation you can rely on. I work with SaaS, eCommerce, and mobile app companies to build reliable analytics systems that give marketing, product, and leadership teams confidence in their data. Whether you're launching analytics from scratch, auditing an existing setup, or fixing attribution issues, I help you transform fragmented data into accurate, actionable insights. From event tracking and server-side implementations to mobile attribution, data pipelines, and executive dashboards, I deliver analytics solutions that are accurate, scalable, and built for long-term growth. I work closely with founders, marketers, product managers, and developers to design tracking strategies, validate every event, and build dashboards that support confident business decisions. ✅ Services I Offer ✅Product Analytics I implement and optimize PostHog, Mixpanel, and Amplitude to help you understand how users interact with your product. Services include event tracking, funnel analysis, retention reporting, feature adoption, session recordings, heatmaps, and product analytics dashboards. ✅ Marketing Analytics I build reliable Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementations for accurate marketing measurement. I also configure Enhanced Ecommerce, cross-domain tracking, attribution analysis, Google Ads Conversion Tracking, and marketing dashboards. ✅ Mobile App Analytics & Attribution I help mobile apps measure installs, subscriptions, and in-app events with AppsFlyer, Firebase, and RevenueCat. From SDK implementation to attribution validation, I ensure your marketing data is accurate and actionable. ✅ Server-Side Tracking Improve conversion accuracy with Server-Side GTM, Stape, Meta Conversions API (CAPI), Google Ads Enhanced Conversions, LinkedIn CAPI, TikTok Pixel, and X Pixel. I help reduce data loss while improving attribution and campaign performance. ✅ Data Engineering & Reporting I connect your marketing and product data to BigQuery, Snowflake, Amazon Redshift, Airbyte, Fivetran, and Segment. I also build executive dashboards in Looker Studio that turn complex data into clear business insights. ✅ Common Problems I Solve Many businesses struggle with inaccurate analytics, missing conversions, and inconsistent attribution across platforms. I help identify and fix tracking issues so you can trust your marketing and product data. Whether it's GA4 revenue not matching Shopify or Stripe, duplicated events, unreliable product analytics, or dashboards showing incorrect numbers, I make sure your data tells the real story. ✅ My Process Every project starts with understanding your business goals, KPIs, and existing tracking setup. I then create a scalable tracking plan that aligns with your marketing and product objectives. Once the strategy is defined, I implement, validate, and thoroughly test every event, conversion, and attribution flow. Finally, I deliver clear dashboards, documentation, and ongoing support to ensure long-term success. ✅ Tech Stack I work with leading analytics and marketing technologies, including PostHog, Mixpanel, Amplitude, Google Analytics 4 (GA4), Google Tag Manager (GTM), AppsFlyer, Firebase, RevenueCat, BigQuery, Snowflake, Redshift, Airbyte, Fivetran, Segment, and Looker Studio. For server-side tracking and attribution, I implement Meta Conversions API (CAPI), Google Ads Enhanced Conversions, LinkedIn Insight Tag, TikTok Pixel, X (Twitter) Pixel, and Server-side GTM using Stape. ✅ What You'll Get You'll receive accurate tracking, reliable attribution, clean event data, and dashboards that provide clear visibility into your marketing and product performance. Every implementation is thoroughly tested to ensure your data is trustworthy. My goal is to give you a scalable analytics foundation that helps you measure growth, optimize campaigns, understand user behavior, and make confident business decisions. Whether you need a complete analytics implementation, a tracking audit, server-side tracking, product analytics, marketing attribution, or help fixing unreliable data, I'd be happy to discuss your goals and recommend the best solution for your business.