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Pankaj S.

Pankaj S.

Google Ads & Meta Ads Expert | PPC Specialist | Lead Gen & eCommerce

I'm a Google Ads & Meta Ads Specialist with 10+ years of experience helping businesses generate qualified leads and profitable eCommerce sales. I've managed over $3.75M in ad spend, generated more than $10.8M in tracked revenue, delivered 81,000+ qualified leads, and worked with 300+ clients across the USA, Canada, Australia, New Zealand, the UK, and Europe. I'm Google Ads Certified and specialize in building, managing, auditing, and scaling high-performing PPC campaigns that focus on measurable business growth—not just clicks. My expertise includes: • Google Search Ads • Performance Max (PMax) • Google Shopping • Display & YouTube Ads • Demand Gen Campaigns • Meta Ads (Facebook & Instagram) • Microsoft Ads (Bing) • Google Merchant Center • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Enhanced Conversions • Offline Conversion Import • Conversion Tracking • Shopify • WooCommerce • Landing Page Optimization • Remarketing & Audience Building I've worked with businesses across many industries, including: • eCommerce • Healthcare & Medical • Dental Clinics • Home Services • HVAC • Roofing • Solar • Automotive • Legal • Real Estate • Beauty & Salons • Travel (OTA) • SaaS • Local Service Businesses Some recent results include: • Managed over $3.75M in Google & Meta Ads spend. • Generated $10.8M+ in tracked revenue. • Delivered 81,000+ qualified leads. • Reduced CPA from $1,768 to $358 through campaign restructuring, better bidding strategies, and accurate conversion tracking. • Improved an eCommerce account from 2.2x ROAS to 10x ROAS while reducing monthly ad spend. • Managed monthly advertising budgets up to $90,000. • Built and supported more than 300 Google Ads accounts while working with Event Rental Systems. I help businesses with: • Google Ads Account Setup • Google Ads Audits • Google Shopping & Performance Max • Meta Ads Management • Lead Generation Campaigns • eCommerce Growth • Google Merchant Center • GA4 & GTM Setup • Conversion Tracking • Call Tracking • Enhanced Conversions • Offline Conversion Imports • Weekly & Monthly Performance Reporting I believe successful PPC isn't about spending more—it's about tracking accurately, making data-driven decisions, improving lead quality, and maximizing ROAS. If you're looking for a proactive Google Ads & Meta Ads specialist who focuses on measurable business results, I'd love to help.

🇮🇳Noida, India$13/hr100% JSS4.96 (92)Since Nov 2012

Earnings and projects

MRR
$53

Last 6 months ÷ 6

World#149,709 / 412k
🇮🇳Country#15,744 / 45.9k
Revenue, last 30 days
$0

Last 6 months: $315

Total earnings
$30k

Billed in all: $32k

World#109,361 / 412k
🇮🇳Country#15,457 / 45.9k
Per project
$282

$45 in the last 6 months

World#236,406 / 412k
🇮🇳Country#28,479 / 45.9k
Projects, last 6 months
7

Across 8 contracts

50% fixed50% hourly
World#28,826 / 412k
🇮🇳Country#3,580 / 45.9k
Projects in all
108

Across 125 contracts

50% fixed50% hourly
World#25,077 / 412k
🇮🇳Country#4,518 / 45.9k

Earnings, last 30 days

$32.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$31.5k$32.0k$32.5k$33.0kOct 8Oct 23Nov 7

Skill rankings: Top 40% in Google Analytics

Ranked by MRR among everyone on Upwork with the skill.

  1. #49Text Ad117 freelancers · 🇮🇳 #9Top 42%
  2. #301Search Engine Marketing Strategy630 freelancers · 🇮🇳 #78Top 48%
  3. #339Campaign Setup749 freelancers · 🇮🇳 #61Top 45%
  4. #395Google Merchant Center763 freelancers · 🇮🇳 #119Top 52%
  5. #564Google Search1,379 freelancers · 🇮🇳 #85Top 41%
  6. #604Google Shopping1,118 freelancers · 🇮🇳 #185Top 54%
  7. #825Google Ad Manager1,806 freelancers · 🇮🇳 #234Top 46%
  8. #1,495Google Tag Manager3,074 freelancers · 🇮🇳 #292Top 49%