Leigh F.

I'm a book launch, media and growth strategist with 25+ years of experience across publishing, digital media, content strategy, author platforms and thought leadership. I am also a published author. Today, I work primarily with authors, experts, speakers and service-based founders who have something meaningful to say but need clarity around how to position it, package it, launch it and build momentum around it. My work can include: • Amazon KDP + Bestseller Strategy: keyword and category research, metadata, listing optimization, book descriptions, positioning and bestseller campaign strategy • Book Launch Strategy: customized launch plans, launch teams, reviews/social proof, partnerships, podcasts, media, events and post-launch momentum • Author + Thought Leadership Platforms: positioning, messaging, content strategy and turning expertise into books, courses, events and other intellectual property • Growth + Marketing Strategy: simplifying complex offers, identifying priorities, developing customer journeys, campaigns and 90-day marketing plans • Content + Visibility Strategy: editorial planning, long-form content repurposing, email, social media, media opportunities and audience development • Strategic Project Leadership: bringing together writers, designers, marketers, media buyers and other specialists to move a launch from idea to execution My roots are in publishing. I spent six years with Robert Kennedy Publishing, home to Oxygen Women's Fitness, Clean Eating, MuscleMag, Reps! and the New York Times bestselling Eat-Clean Diet® book series, ultimately serving as Digital Media Director. There, I led teams through the launch and rebranding of 14 websites, 19 social media properties and a major online community, while collaborating across editorial, ecommerce, subscriptions, sales and corporate teams. Our digital ecosystem reached a combined audience of 500,000+ readers, subscribers, followers and community members, and our digital strategies helped significantly grow website traffic, subscriptions, engagement and ecommerce activity. I've also written and published 200+ articles across print and digital media and have extensive experience interviewing experts, developing editorial content and translating big ideas into stories people want to read and share. Since launching my own company, I've continued working at the intersection of strategy + content + visibility + publishing helping entrepreneurs and authors clarify what they're trying to say, determine what they should focus on, and build the strategy to get it into the world. BOOK + AMAZON WORK I work with authors on Amazon KDP setup and optimization, bestseller strategy, book positioning, category and keyword research, author platforms and customized book-launch planning. I've recently led multiple Amazon bestseller campaigns and can provide current campaign examples and ranking results. I particularly love working with nonfiction authors whose books are an extension of their expertise, business, story or larger body of work and navigating their visibility goals, leveraging their book to get on stage, pre-order campaigns and the business of book launching. WHAT IT'S LIKE TO WORK WITH ME I'm both strategic and execution-minded. I can step back and see the larger picture then identify what matters most, create the plan and help the people involved actually execute it. That's because of my history in web design, coding, writing, production and the management of successful campaigns over the years. As a content strategist, I love incorporating best practices and content strategies that connect (and convert!). I am constantly reading up on ways to "train the algorithm" and create a content matrix of purposeful posting strategies mixed with engagement marketing to accelerate and amplify my client's efforts and visibility goals. If you have too many ideas, too many moving pieces, or an important launch that needs someone looking at the whole picture, that's usually where I'm most valuable. Have a book, launch, personal brand or body of expertise you're ready to amplify? I'd love to hear what you're building.