Heddi C.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

20+ year C-Level Marketing & PR Executive specializing in scaling global Tech and Lifestyle brands. Having founded a tech startup, led top-tier agencies, and directed in-house corporate teams, I offer an elite, multi-angle perspective on business growth. I partner with founders and enterprise leaders to bridge the gap between high-level brand strategy and flawless creative execution. ⚡ AREA 1: TECHNOLOGY & STARTUPS (Fractional CMO) * Go-To-Market (GTM) Strategy: Mapping launch and expansion phases for US, UK, and global markets. * Category Design & Positioning: Differentiating SaaS, B2B, and consumer tech in crowded market spaces. * High-Tier Content Architecture: Directing brand narrative development, whitepapers, and executive thought leadership. ✨ AREA 2: LIFESTYLE & PREMIUM D2C (Brand Director) * Brand Architecture: Creating cohesive omni-channel visual and narrative identities for travel, hospitality, entertainment, and consumer goods. * Premium Editorial Oversight: Directing high-end content strategies that elevate brand perception and justify premium pricing. * Global PR & Media Relations: Driving international brand awareness and media placement without agency overhead. I operate with strict ethical standards, absolute dedication, and a focus on measurable commercial impact. Available for fractional leadership, ad-hoc consulting, or full-scale creative oversight.