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Gall M.
Expert-Vetted

Gall M.

PPC Expert - Google, Meta, LinkedIn, ChatGPT Ads | 95M+ Managed Spend

Paid media that pays for itself. I've managed $95M in ad spend across Google, Meta, LinkedIn, Microsoft and ChatGPT Ads, and the accounts I run today return up to 20x on every dollar. Ecommerce, consumer brands, B2B software, manufacturers: if you sell online or generate leads, I've run an account like yours at scale. Expert-Vetted (Upwork's top 1%), 100% Job Success, 270+ contracts over 15 years on the platform. Founder of Galos Tech in Miami. When you hire me, I'm the one in your account, not a junior. CURRENT ACCOUNTS • National footwear retailer (120+ stores) - $3.5M/yr in Google Ads, $71.9M in tracked revenue, 747K purchases, 20x ROAS, conversion value up $13.9M year over year • DTC footwear brand - $10.9M in Google Ads spend managed, 334K orders and $49M in tracked revenue • Auto-parts ecommerce - $18.3M in revenue on $920K of spend, 20x lifetime ROAS, 15x over the last 12 months • Global plumbing manufacturer (US + Canada) - $1.5M managed, 4,300 leads in the last 12 months at $29 each • B2B software - Google lead gen for a Salesforce DevOps platform (3,800 leads at $49) and LinkedIn lead gen for a MedTech PLM/QMS vendor and a cloud-security platform. Work-email lead forms, ABM account lists, CRM-qualified conversions WHAT I DO - Google Ads: Search, Shopping, Performance Max, Demand Gen, YouTube, remarketing, Merchant Center - Meta, ChatGPT Ads, LinkedIn, Microsoft, TikTok, Amazon and Reddit Ads: prospecting, retargeting, catalog ads, lead forms - New channels before they're crowded: I get clients onto each platform while it's still cheap and uncontested, tracked and reported the same way as everything else. ChatGPT Ads is the latest, with live campaigns and a working playbook. When the next one lands, you're already there - Conversion tracking that holds up: GA4, GTM, enhanced conversions, offline and CRM imports (Salesforce, HubSpot, Zoho) - Audits and repair of accounts that stopped performing: I find out what actually changed before touching a bid - Reporting your leadership will read: a one-page weekly or monthly summary with the numbers that matter and what changed HOW I WORK I optimize for your P&L, not the platform's dashboard. Budget moves weekly toward the products, campaigns and audiences that actually make money. Tracking is built so Google, Meta and LinkedIn learn from real revenue and qualified leads, not form fills. Every change is logged, so you always know what changed and why. Fast and direct, because I've seen your problem before, at scale. Certified: Google Ads (Search, Shopping, Display, Video), Google Analytics, Meta Ads, Microsoft Ads.

🇺🇸Miami, United States$90/hr100% JSS4.90 (139)Since Jan 2013

Earnings and projects

MRR
$2.2k

Last 6 months ÷ 6

World#19,811 / 412k
🇺🇸Country#4,530 / 62.1k
Revenue, last 30 days
$2.9k

Last 6 months: $13k

World#13,328 / 412k
🇺🇸Country#3,283 / 62.1k
Total earnings
$1.97M

Billed in all: $2.00M

World#90 / 412k
🇺🇸Country#50 / 62.1k
Per project
$7.2k

$1.9k in the last 6 months

World#23,532 / 412k
🇺🇸Country#3,882 / 62.1k
Projects, last 6 months
7

Across 8 contracts

13% fixed87% hourly
World#28,826 / 412k
🇺🇸Country#4,152 / 62.1k
Projects in all
274

Across 308 contracts

22% fixed78% hourly
World#5,755 / 412k
🇺🇸Country#1,040 / 62.1k

Earnings, last 30 days

$2M+$2.9k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1.996M$1.998M$2.000MOct 8Oct 23Nov 7

Skill rankings: Top 4% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #28Digital Advertising411 freelancers · 🇺🇸 #13Top 7%
  2. #34Microsoft Ads270 freelancers · 🇺🇸 #8Top 13%
  3. #62LinkedIn Campaign Manager902 freelancers · 🇺🇸 #20Top 7%
  4. #68Retargeting712 freelancers · 🇺🇸 #18Top 10%
  5. #87LinkedIn Marketing1,819 freelancers · 🇺🇸 #26Top 5%
  6. #92Google Merchant Center763 freelancers · 🇺🇸 #9Top 12%
  7. #115TikTok Marketing2,601 freelancers · 🇺🇸 #27Top 4%
  8. #152Google Ads Audit1,171 freelancers · 🇺🇸 #31Top 13%