Samuel M.

Senior SEO consultant for businesses that need strategic thinking and hands-on execution. 16+ years in technical SEO, local SEO, Google Business Profile (GBP), eCommerce SEO, and WordPress. Now introducing AI SEO, AEO & GEO Services. Plus, an online presence strategy for businesses that need a senior voice on the bigger digital picture. Hi! I'm Sam. My focus has always been senior-level work for businesses with real operations that need someone who understands both the technical depth and the strategic context. Most of my engagements are with established companies that have tried generic help before and need someone who can actually move the needle. Here's a summary of what I do: Technical SEO and site health. Audits, crawl and indexation issues, schema, Core Web Vitals, internal linking, and content architecture. The work that determines whether a site can rank at all. eCommerce SEO. Product page optimization, category structure, faceted navigation, internal linking at scale, and structured data for products and reviews. The technical decisions that determine whether a store or marketplace can actually compete in search. AI SEO and Generative Engine Optimization. Adapting strategies for AI Overviews, generative engines, and how search is changing. Most SEO practices haven't caught up yet, and getting this right early matters more than waiting to see how it shakes out. Get your brand seen, cited, and well-regarded across AI search, Google AI Overviews, answer engines, and generative engines like ChatGPT, Perplexity, Gemini, Claude, and Copilot. AI SEO, AEO, GEO, LLMO: different names for the same goal, and I handle all of it. Local SEO and Google Business Profile. Profile audits, category strategy, Map Pack optimization, and ongoing management. I also founded GBPCentral, a Google Business Profile management platform built on the official Google API. Agencies and multi-location operators use it to manage multiple GBP accounts. The same operational standards go into the work I do for individual clients here. WordPress and website maintenance. Years of building, maintaining, and recovering WordPress sites. Plugin conflicts, security, performance, and hosting decisions. The practical work that keeps a business's site running. Online presence strategy. The bigger-picture decisions: where to invest, what to de-prioritize, how SEO works alongside paid, content, and conversion. I work as both a strategic advisor and a hands-on implementer. How I work: I take on engagements as an SEO consultant (advice, audits, direction), as a hands-on SEO specialist (implementation), or as an SEO manager overseeing a team that handles execution. Some clients want a mix. For larger operations, I can run the full team while staying involved in strategy. Reach out if you need a one-time audit, an ongoing retainer, or someone to figure out what's actually going on with your online presence. Even if your situation is outside my usual scope, like an urgent suspension or something that needs handling today, reach out anyway. I'll either help directly or point you toward the right person. First conversations are free. Send me a message with what you're working through, and I'll respond within a few hours with a specific take. Skills for search relevance: SEO, Technical SEO, Local SEO, Search Engine Optimization, Google Business Profile (GBP), Google My Business, WordPress, On-Page SEO, Off-Page SEO, AI SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Website Maintenance, eCommerce SEO, SEO Audit, Map Pack, Content Strategy, Schema Markup, Core Web Vitals, Digital Marketing, Online Presence, SEO Expert, SEO Manager, SEO Specialist