Afraz K.
Social Media Ad Creative Designer | High-Converting Paid Ads & Assets
Stop burning ad budget on creatives that get scrolled past. I design high-converting static ad creatives, carousels, and visual marketing assets for e-commerce brands, DTC startups, and performance marketing agencies looking to stop the scroll, lift click-through rates (CTR), and lower acquisition costs (CPA). With 130+ completed Upwork projects, 1,000+ hours logged, and a 98% Job Success Score (Top Rated), I bring direct-response design strategy to every creative sprint. I don’t just create graphics that look aesthetic—I engineer visual assets designed to test hooks, communicate your value proposition clearly, and drive measurable conversions. High-Performing Ad Formats I Design: Feature & Benefit Callouts: Highlighting core differentiators with clean visual hierarchy. "Us vs. Them" Comparison Graphics: Position your product or service clearly against competitors. Social Proof & Review Mashups: Turning real customer testimonials, press mentions, and star ratings into trust-building statics. Problem / Solution Angles: Hooking the viewer by immediately addressing their primary pain points. Educational & Step-by-Step Carousels: Digestible visual breakdowns that guide prospective buyers toward purchase. Creative Iteration Batches: Turning winning angles into 3–5 rapid visual variations (headline tweaks, background shifts, callout changes) for seamless A/B testing. Formats & Deliverables: Meta Ads: Feed (1:1 & 4:5) and Story/Reels (9:16) TikTok & YouTube Shorts: High-impact static overlays and scroll-stopping hooks LinkedIn & Performance Max: Clean B2B and display banners Source Files: Fully layered, organized files in Figma, Adobe Photoshop, or Illustrator Why Brands Work With Me: Performance-First Mindset: I review your product, target audience, and current creative performance before touching the canvas. Fast Sprints for Creative Testing: Consistent turnarounds so your ad accounts stay fueled with fresh test variations to combat creative fatigue. Strategic Typography & Layout: Proper safe zones, clear contrast, and mobile-first readability designed specifically for in-feed environments. Ready to test new winning creatives and scale your paid campaigns?
Earnings and projects
An estimate from an earlier read
Last 6 months: $10k
Billed in all: $44,592$45k
$259 in the last 6 months
Across 41 contracts
Across 206 contracts
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: #1 in 1 skill of 11
Rarest: top 2% in Inline Banner Design, of 45. Ranked by MRR among everyone on Upwork with the skill.
- Inline Banner Design45 freelancers · 🇵🇰 #1Top 2%🇵🇰#1 of 11
- #8Social Posts149 freelancers · 🇵🇰 #2Top 5%🇵🇰#2 of 38
- #11Static Banner Ad171 freelancers · 🇵🇰 #3Top 6%🇵🇰#3 of 49
- #73Proposal Writing936 freelancers · 🇵🇰 #16Top 8%🇵🇰#16 of 170
- #78Poster Design2,824 freelancers · 🇵🇰 #9Top 3%🇵🇰#9 of 468
- #84Paid Social670 freelancers · 🇵🇰 #7Top 13%🇵🇰#7 of 58
- #139Social Media Ad Campaign1,959 freelancers · 🇵🇰 #21Top 7%🇵🇰#21 of 345
- #154Brochure Design1,986 freelancers · 🇵🇰 #26Top 8%🇵🇰#26 of 517