Skip to content
BackNov 5
Afraz K.
Upwork badge

Afraz K.

Social Media Ad Creative Designer | High-Converting Paid Ads & Assets

Stop burning ad budget on creatives that get scrolled past. I design high-converting static ad creatives, carousels, and visual marketing assets for e-commerce brands, DTC startups, and performance marketing agencies looking to stop the scroll, lift click-through rates (CTR), and lower acquisition costs (CPA). With 130+ completed Upwork projects, 1,000+ hours logged, and a 98% Job Success Score (Top Rated), I bring direct-response design strategy to every creative sprint. I don’t just create graphics that look aesthetic—I engineer visual assets designed to test hooks, communicate your value proposition clearly, and drive measurable conversions. High-Performing Ad Formats I Design: Feature & Benefit Callouts: Highlighting core differentiators with clean visual hierarchy. "Us vs. Them" Comparison Graphics: Position your product or service clearly against competitors. Social Proof & Review Mashups: Turning real customer testimonials, press mentions, and star ratings into trust-building statics. Problem / Solution Angles: Hooking the viewer by immediately addressing their primary pain points. Educational & Step-by-Step Carousels: Digestible visual breakdowns that guide prospective buyers toward purchase. Creative Iteration Batches: Turning winning angles into 3–5 rapid visual variations (headline tweaks, background shifts, callout changes) for seamless A/B testing. Formats & Deliverables: Meta Ads: Feed (1:1 & 4:5) and Story/Reels (9:16) TikTok & YouTube Shorts: High-impact static overlays and scroll-stopping hooks LinkedIn & Performance Max: Clean B2B and display banners Source Files: Fully layered, organized files in Figma, Adobe Photoshop, or Illustrator Why Brands Work With Me: Performance-First Mindset: I review your product, target audience, and current creative performance before touching the canvas. Fast Sprints for Creative Testing: Consistent turnarounds so your ad accounts stay fueled with fresh test variations to combat creative fatigue. Strategic Typography & Layout: Proper safe zones, clear contrast, and mobile-first readability designed specifically for in-feed environments. Ready to test new winning creatives and scale your paid campaigns?

🇵🇰Islamabad, Pakistan$20/hr100% JSS4.67 (85)Since Jan 2013
GlobeUpwork

Earnings and projects

MRR (estimate)
≈$1.7k

An estimate from an earlier read

World#27,121 / 412k
🇵🇰Country#3,128 / 52.9k
Revenue, last 30 days
$1.2k

Last 6 months: $10k

World#37,505 / 412k
🇵🇰Country#4,412 / 52.9k
Total earnings
$43k

Billed in all: $45k

World#85,556 / 412k
🇵🇰Country#7,498 / 52.9k
Per project
$232

$259 in the last 6 months

World#252,996 / 412k
🇵🇰Country#31,394 / 52.9k
Projects, last 6 months
40

Across 41 contracts

71% fixed29% hourly
World#1,553 / 412k
🇵🇰Country#382 / 52.9k
Projects in all
186

Across 206 contracts

72% fixed28% hourly
World#11,219 / 412k
🇵🇰Country#1,576 / 52.9k

Earnings, last 30 days

$44.6k+$1.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$43k$44k$45kOct 8Oct 23Nov 7

No data since Nov 5, 2026.

Skill rankings: #1 in 1 skill of 11

Rarest: top 2% in Inline Banner Design, of 45. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Inline Banner Design45 freelancers · 🇵🇰 #1Top 2%
  2. #8Social Posts149 freelancers · 🇵🇰 #2Top 5%
  3. #11Static Banner Ad171 freelancers · 🇵🇰 #3Top 6%
  4. #73Proposal Writing936 freelancers · 🇵🇰 #16Top 8%
  5. #78Poster Design2,824 freelancers · 🇵🇰 #9Top 3%
  6. #84Paid Social670 freelancers · 🇵🇰 #7Top 13%
  7. #139Social Media Ad Campaign1,959 freelancers · 🇵🇰 #21Top 7%
  8. #154Brochure Design1,986 freelancers · 🇵🇰 #26Top 8%