Adam K.

I am a strategic Marketing Operations and Go-to-Market (GTM) leader with extensive experience driving scalable revenue growth across B2B SaaS organizations, including Autodesk, Microsoft, and Procore. I bridge the gap between high-level marketing strategy and technical execution, transforming complex lead lifecycles and fragmented data into predictable, high-ROI growth engines. I specialize in optimizing marketing technology stacks, designing modern AI-first automation workflows, and aligning Marketing, Sales, and RevOps to maximize conversion across global and regional markets. CRM & Automation: HubSpot, Marketo, Salesforce, Allocadia Analytics & Business Intelligence: Power BI, Tableau, Snowflake, MS SQL AI & Data Enrichment: Clay / Claygent, Claude, Gemini, ActionIQ (CDP) Methodologies & Governance: Lead Lifecycle Management (MQL/MQA/SQL), Data Quality & Compliance, Process Standardization Marketing Automation & Stack Optimization: Advanced Marketo and HubSpot administration, lead scoring, lifecycle governance, routing, and Salesforce integration. AI & Modern Workflow Automation: Designing cutting-edge automation using AI models (Claude) and data enrichment tools (Clay/Claygent) to eliminate manual processes and accelerate speed-to-lead. GTM Strategy & Market Intelligence: TAM/SAM/SOM modeling, Account-Based Marketing (ABM) framework design, and market prioritization. Analytics, Attribution & Budget Governance: Custom dashboard creation (Power BI, Tableau) for clear pipeline visibility, budget management, QBR reporting, and multi-channel ROI optimization.