Abid H.

I help established Shopify DTC brands between $1M–$10M in revenue get significantly more profitable — through funnel restructuring, bundle architecture, subscription optimisation, and lifecycle marketing. I'm not a designer. I'm not a developer who happens to know marketing. I'm a growth operator who understands unit economics, margin structures, and what actually moves the needle on AOV, LTV, and profit per order — and I execute the changes myself inside Shopify. Over the past 8+ years, I've worked hands-on with DTC brands across health, wellness, and supplements — restructuring product hierarchies around hero SKUs, building bundle and upsell systems that increase AOV by 25–40%, designing subscription flows that improve retention, and moving slow inventory through strategic offers without destroying margin. Where I create the most impact: Restructuring Shopify stores and funnels around one hero product to simplify the buying decision and increase conversion Designing bundle and value-stack offers that lift AOV while strategically clearing slower-moving inventory Building cart upsells, post-purchase upsells, and checkout optimisations that add $8–$15+ to every order Increasing subscription adoption through offer positioning, landing page strategy, and onboarding flows Directing lifecycle marketing strategy — welcome flows, replenishment sequences, VIP segmentation, and winback campaigns Identifying the right front-end offer for paid acquisition that balances CAC with first-order profitability What makes me different from most Shopify freelancers: I think in terms of profit contribution per order, inventory turns, and customer payback period — not just "does the page look good." I work closely with supply chain and operations teams to make sure growth initiatives actually improve the P&L, not just top-line revenue. I'm best suited for brands that have product-market fit and an existing customer base, and now need someone to come in, optimise the engine, and make the business meaningfully more efficient and profitable — whether that's for scale or for a clean exit. Results from recent engagements: Took a DTC supplement brand from $22K/month to $160K/month in 5 months through funnel restructuring, bundle strategy, and full-funnel ad integration. Increased AOV by 32% for a health & wellness brand through tiered bundle offers and post-purchase upsell implementation. Reduced ad CPA by 38% while increasing ROAS 2.4x through landing page optimisation and offer testing. Built and launched 20+ Shopify and Shopify Plus stores with complete funnel architecture and retention systems. Tools I work with: Shopify, Shopify Plus, Klaviyo, ReCharge, Bold Subscriptions, CartHook, Zipify OCU, Rebuy, PageFly, GemPages, Meta Ads Manager, Google Ads, GA4, Hotjar, Stamped, Postscript If you have an established DTC brand and you need someone who can drive real profitability improvements — not just traffic — let's talk.