Ivan B.

Successfully completed 167 Upwork projects on conversion rate optimization (CRO), user experience (UX), usability testing and evaluation, and UX wireframing. 35 years of experience in the field. Clients include Symantec, TripAdvisor, Bayer, CupoNation, Binary•com, Aeroflot, Estonian Air, Telia, Cosabella, SheIn, Zurich and Axure. ▪ usability / UX reviews / audits ▪ conversion rate optimization (CRO) ▪ user behavior analytics: analysis of heatmaps, scrollmaps and user session recordings with Hotjar (official partner), Contentsquare, Microsoft Clarity, CrazyEgg, Lucky Orange, VWO, Inspectlet, FullStory, WebVisor, Clicktale, Mouseflow, SessionCam, Clicky, Smartlook, CUX and similar tools ▪ CRO for Shopify, Magento, WooCommerce, BigCommerce, Bitrix and other platforms ▪ usability testing / UX testing ▪ heuristic evaluation ▪ UX wireframes ▪ typography: legibility, typefaces and fonts, colors ▪ supervision and correcting the work of graphic designers ▪ design of complex online forms and questionnaires ▪ interaction design (IxD) ▪ human-computer interaction (HCI) and cognitive ergonomics ▪ information visualization (InfoVis) ▪ SaaS, B2B ▪ online travel: flight booking, hotel booking, vacation rentals, tours and activities Tools: Google Analytics, Hotjar (official partner), Microsoft Clarity, CrazyEgg, Lucky Orange, VWO, Inspectlet, FullStory, WebVisor, Clicktale, Mouseflow, SessionCam, Clicky, Smartlook, CUX, Heap, CorelDRAW, Axure, Balsamiq and similar tools. Expert member of Technical Committee 13 (Human-Computer Interaction) of the International Federation for Information Processing (IFIP), member of European Association of Cognitive Ergonomics (EACE), academic member of the Tourism, Leisure and Recreation Unit of Athens Institute for Education and Research (ATINER). Published 50+ academic articles on human-computer interaction, cognitive ergonomics, usability, user experience, typography, ecommerce, CRO, process control, stocktrading, online travel and digital technologies in museums.