Jacqueline B.

Meta Ads Manager | Creative Strategist | Performance-Focused Paid Ads

𝗔𝗿𝗲 𝘆𝗼𝘂𝗿 𝗠𝗲𝘁𝗮 𝗮𝗱𝘀 𝗿𝘂𝗻𝗻𝗶𝗻𝗴—𝗯𝘂𝘁 𝗻𝗼𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? If you’re tired of paying for clicks that don’t convert, or campaigns that feel like guesswork, I can help. I manage high-performing Facebook and Instagram ad campaigns, built with clear structure, smart audience targeting, and strategic creative direction. I don’t just know how to launch ads. I understand how to build campaigns that perform inside Ads Manager—and how to create messaging that clicks with the right people at the right time. ✅ 𝗪𝗵𝗮𝘁 𝗜 𝗢𝗳𝗳𝗲𝗿 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝗲𝘁𝘂𝗽 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 ♦ Clear campaign structure, naming, and objective planning ♦ Cold, warm, and retargeting campaigns ♦ Conversion tracking setup (Pixel + Events Manager) ♦ A/B testing (creative, copy, audience, placement) ♦ Budget scaling strategies (manual and CBO) ♦ Regular performance monitoring and adjustments 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀 ♦ Hook and angle ideation tailored to your offer ♦ Mapping creatives to awareness levels and funnel stages ♦ Ad audits with strategic suggestions (what to fix and why) ♦ Collaborating with your team or designer to execute winning creative ♦ Weekly refresh plans to avoid fatigue and maintain momentum 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 & 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 ♦ Custom and lookalike audiences ♦ Retargeting based on engagement, video views, add-to-carts, and more ♦ Full-funnel audience planning (TOF, MOF, BOF) 📊 𝗪𝗵𝘆 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀 I’ve completed an advanced 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 and applied its frameworks to both creative and campaign strategy. That training, combined with my background in ad creative production, allows me to 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝗺𝗼𝘀𝘁 𝗮𝗱𝘀 𝗮𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴—and fix it. You don’t need dozens of assets or bloated budgets. You need ads that speak clearly, are set up cleanly, and are optimized consistently. I’ll help you build a system—not just a single campaign. 📩 𝗟𝗲𝘁’𝘀 𝗧𝗮𝗹𝗸 𝗔𝗯𝗼𝘂𝘁 𝗬𝗼𝘂𝗿 𝗔𝗱𝘀 If your campaigns aren’t converting, if you’re unsure how to scale, or if your cost per result keeps creeping up… Let’s fix it. Message me here on Upwork. Tell me about your product or service and where your ads feel stuck. I’ll take a look and offer clear, actionable direction—whether you need campaign setup, creative strategy, or full account management. Let’s turn clicks into conversions, and ads into assets. Talk soon, Jacque 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 | 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 | 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘗𝘪𝘹𝘦𝘭 • 𝘈𝘥𝘴 𝘔𝘢𝘯𝘢𝘨𝘦𝘳 • 𝘙𝘦𝘵𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 • 𝘍𝘶𝘯𝘯𝘦𝘭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 • 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯