Rustom Paolo Y.

As a seasoned SEO specialist and frontend developer with over 13 years of experience, I help businesses grow by optimizing both what’s under the hood and what users see. My primary focus lies in Technical SEO and On-page SEO, where I identify hidden opportunities, fix structural issues, and create performance-optimized user experiences. I also bring hands-on frontend development expertise using React and Next.js, enabling me to implement SEO recommendations directly in modern frameworks—and communicate fluently with development teams. Whether you’re dealing with crawl errors, slow page speeds, JavaScript-rendered content, or underperforming metadata, I deliver solutions that are data-driven, technically sound, and ready to scale. SEO & Development Expertise: Technical SEO: Site audits, Core Web Vitals optimization, structured data/schema markup, internal linking, crawl budget management. On-Page SEO: Keyword mapping, metadata optimization, content audits, UX/SEO alignment, semantic HTML, and hierarchy. Off-Page SEO: White-hat link building, anchor strategy, backlink audits, and outreach consulting. Frontend Dev (React & Next.js): Component-based UI development, dynamic routing, API integration, performance tuning. Platforms & Tools: WordPress, Shopify, Webflow, HubSpot, Screaming Frog, Ahrefs, SEMrush, Google Search Console, GA4, Google Tag Manager. My Background: Previously served as Technical SEO for WordPress and Shopify sites—managing speed, image, and structural optimizations. Worked as a Project Manager for an Australian web agency—overseeing end-to-end SEO and website design projects. Comfortable working solo or embedded within design/dev teams. I don’t just run audits—I solve problems that impact visibility, conversions, and long-term performance. Let’s build something that ranks and works.