Gabriela S.

I'm a Senior Product Designer & UX specialist with 15+ years of experience designing digital products, websites and customer experiences — plus hands-on experience managing and operating an ecommerce business. My work spans UX/Product Design, UX & CRO Audits, and Ecommerce Management. My experience covers SaaS, healthcare, cybersecurity, gaming, ecommerce and digital publishing. UX & Product Design Designing and improving products, workflows, dashboards, websites and digital experiences — from user journeys and information architecture through wireframes, UI and prototypes. UX & CRO Audits Investigating usability, customer journeys, conversion and experience problems, then turning findings into clear, prioritised recommendations that teams can actually act on. Ecommerce Management & Digital Operations I also built and operate my own online publishing and ecommerce business, giving me hands-on experience beyond design - including WooCommerce and Etsy, product and catalogue management, merchandising, content, SEO, email, digital products, customer experience and day-to-day store operations. Makenstitch has grown to 574 products, 10.1K+ Etsy sales, 1.2K+ customer reviews, 11K+ email subscribers and 1.29M Google Search impressions in the last three months. That means I understand digital products and ecommerce from both sides: designing the experience and actually operating the business behind it. I can help with: UX & Product Design UX & CRO Audits Ecommerce UX & CRO Website & Ecommerce Optimisation User Journeys & Workflows Information Architecture & Navigation SaaS & Dashboard UX Conversion & Landing Page Reviews Ecommerce Management & Store Operations Product & Catalogue Management Content & Digital Operations Digital Product & Website Improvements I work comfortably across strategy, investigation, design and execution, depending on what the project needs.