Milan P.

Page Speed Optimization ⚡ WordPress · Shopify · Core Web Vitals · PageSpeed Insights Specialist · 1,000+ websites optimized. Full-stack website speed optimization · Platform-agnostic: Shopify · WordPress · Magento · NextJS · React · Vue or custom builds - if it loads in a browser, I can make it faster. · Expert Web Developer · AI Integration Specialist · Automation Developer · AI Workflows. · INP, CLS and LCP directly affect Google Discover traffic, Google Ads Quality Scores, and Conversion Rates. · A slow landing page directly degrades Quality Score, raising their cost-per-click (CPC). When other developers have tried and failed, clients come to me. Staging environment first → live deployment after testing → 28 days of Search Console monitoring I am a web performance engineer with 15+ years of experience and 1,000+ optimized sites. I specialize in Core Web Vitals (INP, LCP, CLS) and speed optimization for WordPress, WooCommerce, and Shopify - handled at the code and server level, not the plugin level. - I Fix What Others Broke (The "Fake Score" Problem): Did a previous developer install WP Rocket or NitroPack, break your layout, and call it done? Or worse, use obfuscated cheat scripts to fake a 90+ Lighthouse score while your real users still experience 6-second load times? I strip out the fake speed hacks, remove plugin bloat, and deliver real, sustainable CWV improvements based on Chrome User Experience (CrUX) field data. I don't guess. I diagnose the actual bottleneck and fix it permanently. - Speed is Conversion Rate Optimization (CRO): A 1-second delay drops conversions by up to 7%. I optimize for real user behavior, not vanity metrics: - Sluggish INP equals frustrated users and abandoned carts. - Slow LCP spikes your bounce rate and penalizes your Ads Quality Score (driving up CPC). - High CLS makes your site feel broken and untrustworthy. - My Process: 1. Diagnose: Deep code/server audit + Real User Monitoring (RUM). 2. Fix Safely: All work happens on a staging environment. Live deployment occurs only after rigorous QA. 3. Validate: 28 days of Search Console monitoring to confirm Google validates the fix using real-world field data. - Tiered Offerings: (Pricing is fixed per project based on site complexity. All tiers include staging-only work and 28-day validation.) Tier 1: Performance Audit & CRO Roadmap ($300–$450) - Full technical audit + Core Web Vitals breakdown. - Real-user bottleneck analysis (RUM/CrUX). - Prioritized fix list with expected impact on speed & conversions. Tier 2: Full CWV & Conversion Fix ($500–$1,200) - Complete staging implementation of all fixes. - Server, theme, and code-level optimization (no bloat plugins). - CRO-focused tweaks: checkout flow responsiveness, ad/script deferral, critical rendering path optimization. - 28-day post-launch Google validation guarantee. Tier 3: Ongoing Performance Retainer ($500–$1,500/mo) - Real-time CWV & conversion tracking. - Monthly performance patches + plugin/theme update testing. - Proactive bottleneck prevention. - Ideal for WooCommerce/Shopify stores running ads or scaling traffic. Specializations: WordPress & WooCommerce · Shopify (Liquid, JS reduction) · Core Web Vitals (INP, LCP, CLS, TTFB) · Advanced server tuning (Linux, Nginx, LiteSpeed, VPS) · Cloudflare · Conversion Rate Optimization (CRO) · Technical SEO Keywords: WordPress Speed Optimization · Shopify Speed Optimization · Core Web Vitals · PageSpeed Insights · Site Audit · WP Rocket · Perfmatters · Performance Fix · CRO · Conversion Optimization · Technical SEO · WooCommerce Checkout Optimization · Site Maintenance