Ritam B.

I help companies - startups, mid-market firms, and enterprises alike - to enter new markets, understand where to find growth, whether there is a white space or not, how to price their products / services, which customers to target, how to position an offering, and how to build a practical go-to-market strategy. As a strategy consultant with 19+ years of experience, I have worked with leading firms - like PA Consulting Group UK, NEC Japan, IDC, Palo Alto Networks, VinFast, Moody's, Novozymes, and Infiniti Research - on a range of assignments, from market entry strategy, location analysis, product-market-fit studies, go/no-go, to GTM development and opportunity analysis. Other key highlights: - Top rated on Upwork with $100K+ earnings, 200+ projects and 1800+ hours worked - Clientele includes ATPI, Eternal Robotics, Eclipse Energy (previously Gold H2), Square Facts, Lusion Group, Innovate Charlotte, Tharwa Ventures Ltd., Intuilize, Symmetra Global, Argyle Earth, Enchanted Rock, The Grow CFO Co, tokentus investment AG, among others - Strong understanding and network in the technology and renewable energy verticals (like AI / ML, drones, wearables, green and low emission hydrogen, solar, renewable energy and sustainability, satellite and space tech, and edge computing) - Industry agnostic outlook with expertise of working in sectors such as technology, real estate, AI, energy, CPG, FMCG, financial services, etc. Some key achievements - - Helped an Asian satellite major enter India's space tech market with their solution through deep dive opportunity analysis, resulting in MoU with two Indian startups - Assisted a Vietnamese EV manufacturer enter India through pricing analysis and overall GTM, resulting in bookings of 1,500+ within two month of announcement - Advised an oil and gas major (downstream + upstream) on their digital transformation journey. - Worked with a green hydrogen startup to identify possible end user targets for green hydrogen as well as the by-product - oxygen - Worked with a SF author and publisher to identify best marketing approach and advertising channels - Helped an edge computing startup identify partnerships opportunities at local level in the US - Advised a influencer-owned beauty brand most successful business model, including financial model and forecast - Helped a b2b ecommerce software manufacturer identify TAM, SAM and SOM, as well as growth expectations for its fund raising pitch book. Worked with the client for creating the pitch book - Worked with an e-sports supplement startup to identify the most promising products, current gaps and sales channels (through opportunity analysis and customer analysis)