Serge S.

💎 𝐑𝐄𝐏𝐑𝐄𝐒𝐄𝐍𝐓𝐈𝐍𝐆 𝐓𝐇𝐄 𝐓𝐎𝐏 𝟏% 𝐎𝐅 𝐓𝐀𝐋𝐄𝐍𝐓 𝐈𝐍 𝐌𝐘 𝐅𝐈𝐄𝐋𝐃. I help ambitious startups, SaaS companies and established brands turn complex ideas into clear, high-performing websites and digital products. With 17+ years of experience, a 100% Job Success Score and 150+ successful Upwork projects, I combine senior-level visual design, UX strategy, CRO principles and structured Figma systems to create digital experiences that look exceptional, feel intuitive and support real business goals. 𝐖𝐇𝐀𝐓 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 𝐖𝐈𝐓𝐇: • 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧-𝐟𝐨𝐜𝐮𝐬𝐞𝐝 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐚𝐧𝐝 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞𝐬 • 𝐒𝐚𝐚𝐒 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬, 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 𝐚𝐧𝐝 𝐰𝐞𝐛 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 • 𝐌𝐨𝐛𝐢𝐥𝐞 𝐚𝐩𝐩 𝐔𝐗/𝐔𝐈 𝐝𝐞𝐬𝐢𝐠𝐧 • 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐧𝐝 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐫𝐞𝐝𝐞𝐬𝐢𝐠𝐧𝐬 • 𝐔𝐬𝐞𝐫 𝐟𝐥𝐨𝐰𝐬, 𝐰𝐢𝐫𝐞𝐟𝐫𝐚𝐦𝐞𝐬 𝐚𝐧𝐝 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 • 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐯𝐞 𝐔𝐈 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐚𝐧𝐝 𝐫𝐞𝐮𝐬𝐚𝐛𝐥𝐞 𝐅𝐢𝐠𝐦𝐚 𝐜𝐨𝐦𝐩𝐨𝐧𝐞𝐧𝐭𝐬 • 𝐇𝐢𝐠𝐡-𝐟𝐢𝐝𝐞𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐭𝐨𝐭𝐲𝐩𝐞𝐬 𝐚𝐧𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫-𝐫𝐞𝐚𝐝𝐲 𝐡𝐚𝐧𝐝𝐨𝐟𝐟 𝐇𝐔𝐌𝐀𝐍-𝐋𝐄𝐃, 𝐀𝐈-𝐀𝐂𝐂𝐄𝐋𝐄𝐑𝐀𝐓𝐄𝐃 𝐃𝐄𝐒𝐈𝐆𝐍 AI is a powerful accelerator, not a substitute for design judgment. I use it to explore more directions, challenge assumptions, refine content and UX hypotheses, and reduce repetitive work—so more time goes into strategy, user experience and the details that make your product distinctive. AI can quickly produce competent solutions based on familiar patterns. But a high-end digital product still requires context, taste, business understanding and real-world experience. I combine AI-assisted speed with 17+ years of design expertise to create custom experiences built around your brand, users and conversion goals—not another polished variation of what already exists. 𝐖𝐇𝐘 𝐂𝐋𝐈𝐄𝐍𝐓𝐒 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄: • 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐛𝐞𝐟𝐨𝐫𝐞 𝐩𝐢𝐱𝐞𝐥𝐬 • 𝐒𝐭𝐫𝐨𝐧𝐠 𝐯𝐢𝐬𝐮𝐚𝐥 𝐜𝐫𝐚𝐟𝐭 𝐠𝐮𝐢𝐝𝐞𝐝 𝐛𝐲 𝐮𝐬𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐠𝐨𝐚𝐥𝐬 • 𝐂𝐥𝐞𝐚𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐝𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐥𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 • 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐞𝐝 𝐅𝐢𝐠𝐦𝐚 𝐟𝐢𝐥𝐞𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫𝐬 𝐜𝐚𝐧 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐮𝐬𝐞 • 𝐒𝐦𝐨𝐨𝐭𝐡 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬, 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬, 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐞𝐚𝐦𝐬 𝐚𝐧𝐝 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬 • 𝐓𝐡𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐭𝐨 𝐬𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐬𝐚𝐜𝐫𝐢𝐟𝐢𝐜𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 You’ll get a reliable senior design partner who understands the business behind the project, simplifies complexity and turns it into a distinctive, purposeful digital experience. Have a website or product that needs to look better, communicate more clearly or perform more effectively? Send me a message with your goals, current challenges and timeline. 🔑 𝐊𝐄𝐘𝐖𝐎𝐑𝐃𝐒: Senior UX/UI Design, Product Design, Web Design, Website Redesign, Responsive Web Design, Mobile-First Design, Landing Page Design, Landing Page Optimization, Conversion Rate Optimization (CRO), UX Audit, CRO Audit, SaaS Product Design, B2B SaaS Design, Web Application Design, Dashboard & Admin Panel Design, Mobile App Design, iOS & Android App Design, eCommerce UX/UI, Marketplace Design, Startup MVP Design, AI Product Design, AI SaaS Design, UX Strategy, User Flows, Information Architecture, Wireframing, High-Fidelity UI Design, Interactive Prototyping, Design Systems, Component Libraries, Design Tokens, Figma Auto Layout, Figma Components & Variables, Developer-Ready Figma Handoff, UX Research, Usability Testing, Accessibility Design (WCAG), Figma.