Mohamed B.

Senior Brand Identity & Motion Designer | Art Director

A strong brand identity should work as a system, not as a logo isolated on a presentation. I build that system and bring it to life through motion. I work with founders, SaaS and technology companies, and product-based brands to turn positioning into clear, distinctive, and scalable visual systems across products, websites, campaigns, presentations, and video. Since 2010, I have completed 400+ projects on Upwork, from new identities and rebrands to brand books, launch assets, and explainer videos. BRAND IDENTITY & DIRECTION • Brand audits, research, and creative direction • Moodboards, logo concepts, and responsive logo systems • Typography, color, graphic language, and stylescapes • Rebranding, brand guidelines, and complete brand books • Arabic-English bilingual identity systems MOTION & VISUAL COMMUNICATION • 2D explainer videos, SaaS demos, and product animation • Motion graphics and logo animation • Styleframes, storyboards, and timed animatics • Social, advertising, web, and launch assets I personally lead the research, creative direction, concept development, presentations, feedback process, and final quality control. As Founder and Art Director of Brandegree, I can add studio production support when a larger scope requires it, while you continue working directly with me. Projects are structured through clear fixed-price milestones. Each phase is presented, reviewed, and approved before the next begins, keeping scope, timing, and decisions transparent from start to finish. If you have a brief, current identity, strategy deck, or visual references, send them over. I will review the scope and recommend the right process, timeline, and investment.