Kristine Charmaine D.

Hailing from Philippines to France, Kristine has 14 years of experience in her field and part of Upwork's top 1% freelancers in the EVT (Expert-Vetted talent) and Top Rated Plus program. She was a business analyst for Samsung Electronics and a data analyst and statistician with extensive experience working for the world's largest market research companies, Kantar TNS and GfK, having serviced clients such as J&J, Amazon and Nestlé to name a few. She has attended rigorous training in the PH and Singapore specializing in AI-powered data analysis, customer analytics and market segmentation. She is now a legally registered professional in France providing end-to-end data analytics solutions under her own boutique market research firm, Keenekt. She specialized in the field of social science, research and statistics during her years at the Ateneo De Manila University, the most prestigious university in the Philippines. For a detailed list of her skills and expertise, please see below: *Full service market research - project management from scratch to finish, instrument creation, analysis framework, data gathering and processing, data analysis, report creation and reporting. ➤ Expert in the following activities: *Questionnaire and survey design *Developing an analysis framework *Sampling, weighting and methodology *Quantitative and Qualitative data analysis *Statistical data analysis *Open-ended coding / Thematic analysis *AI powered research techniques ➤ Experience in Quant and Qual projects: *Market Segmentation / Customer Persona studies *Interviews and Focus Group Discussions *Usage, Attitude and Image studies (UAI) *Awareness, Attitude and Image studies (AAI) *Social research surveys / Opinion polls *Packaging and Concept tests *Product tests such as Product Quality Benchmarking (PQB), Quality Improvement (QI), Cost Reduction Test (CRT), etc. ➤ Knowledgeable in the use of the following softwares/platforms: *Microsoft PowerPoint, Word and Excel *IBM-SPSS *Q Research Software *Qualtrics (Certified Qualtrics Technical Professional and CoreXM Expert) *AI platforms: ChatGPT, Claude, Gamma, Gemini, DisplayR, Perplexity, etc. *TypeForm, SurveyMonkey, Alchemer, etc. ➤ Knowledge on data analysis includes: *Cohort analysis, survival analysis and longitudinal analysis, etc. *Competitor analysis and benchmarking *Significance testing, drivers analysis and cluster analysis, etc. *Penalty, alienation and category drivers analysis, etc. *Regression, correlation, ANOVA, test of means, etc. For a more in-depth background history, please refer below: Kristine graduated in the top 5% of her batch from the Ateneo De Manila University with a Bachelors degree in Social Sciences and Statistics plus a double minor in Japanese Studies and Cultural Anthropology. Apart from her courses in research and statistics, she also managed projects under her organization, The Ateneo Statistics Circle as the VP. They catered to other internal organizations and to external clients by providing them with the research services that they needed. Being strongly motivated to enhance her skills, she worked in a global market research agency, Taylor Nelson Sofres (TNS) in which she was able to hone her skills. She was an analyst within the Innovation and Product Development (IPD) team that specialized in customized research providing insight, analysis and concrete solutions in the client decision-making process for their products such as the dimensions that need to be improved and the steps that need to be taken to ensure success prior to product launch. Her training focused on statistical analysis, project management and data analysis. In search of opportunities to expand her knowledge, she entered into a German market research company, Gesellschaft fur Konsumforschung (GfK), in the Retail and Technology group managing the Home Appliance and Consumer Electronics panel. She has undergone intensive training both locally and abroad. She was in charge of QC, analyzing and client reporting of syndicated market research data managing accounts for the top brands such as LG, Haier, Samsung, Sony and Electrolux, etc. Opportunity knocked once more and she was offered a position in Samsung Electronics Corp. where she worked as a Business Analyst under the Strategic Planning & Intelligence group. Responsible for managing a full service in-house market research team of 70 people that started the internal field force from scratch, creating the process and materials, field force and operations training, data gathering, processing, analysis, forecasting and reporting. She has since established herself as a professionally registered market research data analyst in France, pursuing higher education and experience in the European market while continuing to service clients internationally around the globe through her own boutique market research firm, Keenekt.