Charles B.

I help businesses and agencies identify the right search opportunities, understand what is limiting their visibility, and improve existing content with clear, practical SEO recommendations. My core services are: • SEO Keyword Research • SEO Audits • SEO Content Optimization “Excellent SEO recommendations, will definitely be reaching out to Charles again with future work.” ⭐⭐⭐⭐⭐ “Charles is very professional. He completed our project to a high standard and on time. Highly recommend.” ⭐⭐⭐⭐⭐ I have a 100% Job Success Score, Top Rated Plus status, and more than 15 years of experience supporting businesses and SEO agencies. SEO Keyword Research: I conduct focused keyword research designed to support real pages, content decisions, and business objectives - not simply produce a large spreadsheet of loosely related terms. Depending on the project, this can include: • Primary and secondary keyword identification • Search intent analysis • Keyword clustering and page mapping • Competitor keyword and content-gap analysis • Commercial and lead-generation opportunity research • Local, national, or international keyword research • Prioritization by relevance, volume, difficulty, and business value • Clear recommendations for existing and new pages SEO Audits: I review websites and individual pages to identify the issues and opportunities most likely to affect organic visibility. Audits can cover: • On-page SEO • Titles, meta descriptions, headings, and page structure • Search intent and keyword targeting • Content gaps and competing pages • Internal linking • Indexability and crawlability • Site architecture and page relationships • Competitor positioning • Visibility in traditional and AI-assisted search You receive prioritized, understandable recommendations rather than a software export with no explanation of what to do next. SEO Content Optimization: I improve existing pages while retaining the useful information, brand voice, and subject expertise already present. This can include: • Aligning content with the primary search intent • Strengthening topical coverage • Improving titles, descriptions, headings, and introductions • Incorporating relevant keywords naturally • Improving structure, readability, and internal linking • Identifying unnecessary, repetitive, or outdated content • Recommending supporting pages or future content • Optimizing service pages, landing pages, articles, and product content My Approach: I combine professional SEO tools - including Semrush, Screaming Frog, Google Search Console - with direct SERP, competitor, and content analysis. Every recommendation is considered in context: the audience, the existing website, the competitive landscape, and what the page is intended to achieve. I have worked across technology, healthcare, finance, professional services, ecommerce, and other specialist industries. I can support a single page or keyword project, a complete website review, or ongoing optimization work. Need keyword research you can actually use, an SEO audit that identifies clear priorities, or content optimization grounded in search intent? Send me a message with your website and project objectives.