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Adil M.
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Adil M.

Home Services Marketing Systems | Social Media, Content, Automation

I build social media and content systems that keep working after I hand them over. Most social hires fail in the same place. Content gets posted on a schedule nobody chose, captions get written to fill a slot instead of answer a question, and the monthly report counts likes because nothing else was ever set up to be counted. A year later the account has followers and the business has nothing to show for them. I fix what the content is supposed to do before I write a single post. What that looks like in practice: Managed IT provider, US. Their expertise lived entirely in the founder's head and never made it to the site. Built a content engine that turns two hours of interview time into twelve posts a month. Organic sessions went from roughly 400 to 3,200 over nine months, and inbound now starts more qualified conversations than their outbound ever did. Industrial manufacturer, ducting systems. The site opened with company history for a buyer who arrives already knowing the spec they need. Rebuilt around application and spec pages. Quote requests roughly doubled in the first quarter. Ecommerce, Shopify personalized gifts. Traffic was fine, the money was leaking after the first purchase. Set up the flows that were never built. Email and organic went from an afterthought to about 30 percent of monthly revenue in six months, without buying more traffic. Home services across DFW. HVAC, plumbing, roofing and electrical, each running content, ads and follow up as four disconnected efforts. Rebuilt as one funnel. Cost per booked job fell from around $180 to $95. Window treatments, Sydney. No organic presence in a market where every competitor was bidding on the same paid terms. Steady enquiry flow from search inside two quarters, first page for the main local terms. What I build with: Organic and content: editorial calendars, content pillars, brand voice documentation, copywriting, community management, client approval workflows Paid media: Meta Ads, Google Ads, LinkedIn, Pinterest SEO: Semrush, Search Console, on page and content strategy Automation: n8n, Claude API, Zapier, webhooks CRM and email: HubSpot, Mailchimp, Klaviyo Creative: Canva, Photoshop, Illustrator Analytics: GA4, Looker Studio, native platform insights Web: WordPress, Shopify, landing pages and CRO Most people you hire will execute what you ask for. I will tell you first whether the problem is your content, your offer, or your follow up, because building the wrong system well is the expensive mistake. Message me with what you are trying to move

🇵🇰Islamabad, Pakistan$20/hr100% JSS4.91 (47)Since Jun 2013

Earnings and projects

MRR
$307

Last 6 months ÷ 6

World#97,428 / 412k
🇵🇰Country#12,750 / 52.9k
Revenue, last 30 days
$202

Last 6 months: $1.8k

World#81,770 / 412k
🇵🇰Country#10,997 / 52.9k
Total earnings
$83k

Billed in all: $84k

World#47,905 / 412k
🇵🇰Country#3,802 / 52.9k
Per project
$1.3k

$263 in the last 6 months

World#105,018 / 412k
🇵🇰Country#8,951 / 52.9k
Projects, last 6 months
7
29% fixed71% hourly
World#28,826 / 412k
🇵🇰Country#6,448 / 52.9k
Projects in all
64

Across 76 contracts

42% fixed58% hourly
World#47,317 / 412k
🇵🇰Country#7,314 / 52.9k

Earnings, last 30 days

$84.1k+$202 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$83.8k$84.0k$84.2kOct 8Oct 23Nov 7

Skill rankings: Top 21% in Graphic Design

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