Rachel G.

I help companies make decisions with clarity, confidence, and evidence. My work combines quantitative precision, qualitative depth, and strategic interpretation to answer the questions that matter most for product positioning, audience understanding, pricing, and brand direction. With 10+ years of mixed-method research experience across industry and academia, and a PhD in political science, I lead research engagements that translate ambiguous or high-stakes questions into structured studies and sharp, decision-ready insights. Clients bring me in when they need to understand motivations, gaps in the market, messaging resonance, and competitive dynamics—not just numbers on a dashboard. I design and analyze surveys, moderate interviews and focus groups, conduct market and category analysis, and synthesize multiple data sources into clear narratives that leadership teams can act on immediately. My background includes consumer product research, CX/VOC program redesign, segmentation, pricing frameworks, competitive analysis, and cross-functional insight leadership for AI-based companies. I enforce rigor at every stage, including research design, sampling, measurement validity, analysis, and insight delivery, so the conclusions are defensible and the recommendations are practical. I work best on fixed-rate or retainer-based research and strategy projects. If you need fast execution paired with senior-level research judgment and clear strategic interpretation, this is exactly the work I do. Let’s turn evidence into strategy that moves the needle.